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In recent years, people have begun to recognize the benefits of natural fabrics and fashion designers took note. We are seeing fashion lines utilize the natural cottons, silks, linens, and the very best fabric of all: wool. Wool has been used over the centuries because of its durability and insulating qualities. In modern-day, we find […]
We have many options available in clothing today including cotton, poly/cotton, soft-shell material, wool, acrylic and cool dry materials. One clothing material which is at the higher end of the spectrum is Merino wool. Used in clothing, Merino offers some unique qualities. It is incredibly warm, breathable and buffers changes in the micro-climate to maintain body temperature. It’s hydrophilic nature means that it absorbs moisture […]
The following post is by Mike Lyne of Entity brands, one of 4Promote’s suppliers. Entity Brands brings retail brands to the promotional products industry in Australia. These brands include Nike, The North Face, Port Authority, Ogio, Sportek, Bella + Canvas plus many more high-end retail brands. The gap between retail fashion and promotional uniforms is […]
Looking for extra oomph to your corporate wear program? North Face has a great range of Soft Shell Jackets, Fleeces, Thermoball Puffers, Vests in both male and female cuts. All of these items can be co-branded so you get to leverage the massive branding of North Face with your own your logo/brand. Co-branding North Face […]
Under Armour is the latest brand to become available to the promotional products industry in Australia. Under Armour joins Nike, Puma, Adidas and Izod as major apparel brands available to the promotions industry. Under Armour is an amazing success story, started by Kevin Plank in 1996. Kevin was a college footballer (NFL) who was frustrated […]
Traditionally hoodies were used in the promotional products industry predominately as sports uniforms or for schools. However that has changed in recent times; not only with the general trend in more casual dress in the broader community; but also due to the cooler styles and branding options available. Materials have changed from basic cotton to […]
Most people in the business world believe Richard Branson knows a thing or 2 about creating a positive perception in the eyes of customers and staff alike. The King of PR has shown this once again with the launch of the new Flight Attendant uniforms for Virgin Atlantic. What Richard Branson knows all too well is that a smart, well thought […]
Picking the right apparel and headwear material is important when marketing at athletic and corporate sporting events. Quite often companies will look to keep the costs low on the merchandise thinking that these are a one-off use. This is missing a really strong, long lasting marketing opportunity. Selecting the right promotional items and materials will : 1. Make it look like […]
I have previously blogged about the merits of a well thought out corporate uniform strategy and its impact on your overall brand. Aria’s a 2 hatted fine dining restaurant in the on Sydney Harbour has recently gone for a total revamp (click here for article), one thing to note is that a revamp of their staff uniforms is also part […]
We have many options available in clothing today including cotton, poly/cotton, soft-shell material, wool, acrylic and cool dry materials. One clothing material which is at the higher end of the spectrum is Merino wool. Used in clothing, Merino offers some unique qualities. It is incredibly warm, breathable and buffers changes in the micro-climate to maintain body temperature. It’s hydrophilic nature means that it absorbs moisture […]