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Reducing Waste can be a Shoe-In

Of the 3 R’s of recycling (Reduce, Reuse, Recycle), Reduce is perhaps the most powerful R as it means unnecessary items are not produced in the first place therefore negating or limiting the need for the other 2. Puma’s answer to this was the Clever Little Bag which uses 65% less cardboard and has no […]

Bottle up for a World Cup

For the 200 FIFA World Cup of the Brazilian soccer team uniform was made of recycled plastic bottles – about 8 bottles per jersey. The plastic bottles retrieved from landfills in Japan and Taiwan. After being melted down they were turned into yarn to produce the materials. By using recycled PET bottles, Nike reduced their […]