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It would be a lie for any firm to say it didn’t need to do ongoing marketing. Experts in the area of promotion, marketing, and advertising all agree that any sort of business has to be consistently seeking new clients. Whether it is the tiny, sole proprietor making artisan goods or the enormous global corporation […]
Promotional items have been used for a very long time as giveaways, swag, and even as prizes and awards. However, if you fail to take the right steps and considerations initially, you may find that you’re not able to build your brand effectively with these products. Not sure how you can use them to build […]
The latest McDonalds campaign celebrating 50 years of Big Mac’s is using their own version of a global currency to promote the celebration. By offering a branded coin that can be used anywhere around the world (i.e has purchasing power parity); they are also tapping into The Economist’s guide of Burgernomics or the “Big Mac […]
Of the 3 R’s of recycling (Reduce, Reuse, Recycle), Reduce is perhaps the most powerful R as it means unnecessary items are not produced in the first place therefore negating or limiting the need for the other 2. Puma’s answer to this was the Clever Little Bag which uses 65% less cardboard and has no […]
For the 200 FIFA World Cup of the Brazilian soccer team uniform was made of recycled plastic bottles – about 8 bottles per jersey. The plastic bottles retrieved from landfills in Japan and Taiwan. After being melted down they were turned into yarn to produce the materials. By using recycled PET bottles, Nike reduced their […]
Don’t get caught out with the wrong power bank! There are a few things you need to consider, based on what you want to charge, how many times and how quickly you want it done! 1. Capacity Know the battery capacity of your device – see the table below as a guide. If your battery […]
We often get customers asking us to purchase and brand certain products they find online or in retails stores. We are often quote hesitant to do this for several reasons. Designated Promotional Products are : 1) Manufactured to produce good print area’s so that your message / logo gets maximum exposure 2) Made to be […]
Asking the right questions is the start for a successful promotional campaign. Often we jump straight into the tactical side of promotional products (the products themselves)then try to marry the promotion back to the product we are promoting. The missed opportunity here is our advertising medium is often not congruent with the story we wish […]
Colour sells. We all agree on that point, and because of that, we use colour for marketing in a number of different ways. All of the new technologies which developed in the last few decades have caused major changes in colour usage. We now work with a number of different colour systems, each used for […]
Your logo is a symbol that can provide consumers with instant and powerful brand recognition of your business and the services or products that you offer. While your logo is only one piece of your branding strategy, it is the visible aspect of it that lifts its importance in establishing and reinforcing your brand. It […]