Most people in the business world believe Richard Branson knows a thing or 2 about creating a positive perception in the eyes of customers and staff alike. The King of PR has shown this once again with the launch of the new Flight Attendant uniforms for Virgin Atlantic.
What Richard Branson knows all too well is that a smart, well thought out corporate uniform is not for looks alone. Apart from making the staff feel like they are part of something special, it gives an air of prestige to the organisation, allowing the company to create a desired impression. In this case restoring the Flight Attendants position to that of the glamour years gone by.
Sustainable materials were also included (a polyester yarn made from plastic bottles) to give the green eco touch.
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Matthew Bywater
Marketing Strategist
For more marketing insight from Matthew check out his blog –www.matthewbywater.com
