I have previously blogged about the merits of a well thought out corporate uniform strategy and its impact on your overall brand. Aria’s a 2 hatted fine dining restaurant in the on Sydney Harbour has recently gone for a total revamp (click here for article), one thing to note is that a revamp of their staff uniforms is also part of the makeover.
Great marketers know that the first people to sell your product to is your staff, get them involved in the process, cool looking, smart, comfortable uniforms will have your staff buzzing, the very people who have the greatest interaction with your customers – they are your real shopfront.
Matthew Bywater
Marketing Strategist
For more marketing insight from Matthew check out his blog www.matthewbywater.com
