CALL US ON 02 9212 6600
A custom cap has long been an icon of promotional products, and yet it is too easy to overlook the many ways that a cap can be customised to suit your message or goal. Just consider that we can customize everything from buttons to bands. For instance, the button at the top can be cloth […]
3D decorations have been used for promotional products for many years, mainly to do with 3D embroidery and 3D pvc promo items. However traditional screen printing for t-shirts can also use this technology. The Toy Story franchise created 3D printed t-shirts with the ChromoDepth® 3D technology. The print looks like a normal 2-dimensional screen print […]
We know evoking our senses increases the effectiveness of our marketing by creating a greater emotional connection. It is not just the physical/tactile form of promotional products that can evoke our senses, we can enhance this with the decoration method we use. This collection of journals can be branded with 3D Logo-Print technology which delivers […]
Some people may view promotional lanyards as a common and almost ubiquitous promotional product for trade shows and conferences. By changing the printing method you can radically change the appearance and texture and therefore the impact of the lanyard. So let’s look at the printing options available. Screen Printing Prompt, convenient and the most popular printing […]
Have you wondered what’s the fuss about colours? What is PMS and how is it different to what we traditionally know as the four basic colours that make up all colours, CMYK??? PMS stand for Pantone Matching System, a system that offers standardisation of colours across all industries that manufacture coloured paint, fabric and plastics. […]
We often get customers asking us to purchase and brand certain products they find online or in retails stores. We are often quote hesitant to do this for several reasons. Designated Promotional Products are : 1) Manufactured to produce good print area’s so that your message / logo gets maximum exposure 2) Made to be […]
With so many advertising mediums available today, you often hear advertising types say cliches such as “cutting through the clutter”. While old and cliched, it is very true, the average consumer will be exposed to at least 3,000 ads per day. Talk about clutter! This is one of the reasons why in the promotional product industry, we encourage the […]
We all know the using the extra senses increases memory retention, so why not put it to good use with promotional products. Good design can make a promotional product visually appealing. To add another sense, think of using etched-engraving on items like wine & champagne bottles, metal drink bottles, etc. so that your clients can […]
We all love to see our own name in lights. Not to suggest that we all suffer from extreme vanity, but it is an indication that we all want to feel like an individual not a number. This is where Variable Data Printing (VPI) comes in, it allows elements like text and images to be […]
Colour sells. We all agree on that point, and because of that, we use colour for marketing in a number of different ways. All of the new technologies which developed in the last few decades have caused major changes in colour usage. We now work with a number of different colour systems, each used for […]