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Don’t get caught out with the wrong power bank! There are a few things you need to consider, based on what you want to charge, how many times and how quickly you want it done! 1. Capacity Know the battery capacity of your device – see the table below as a guide. If your battery […]
With so many advertising mediums available today, you often hear advertising types say cliches such as “cutting through the clutter”. While old and cliched, it is very true, the average consumer will be exposed to at least 3,000 ads per day. Talk about clutter! This is one of the reasons why in the promotional product industry, we encourage the […]
In previous articles we outlined the importance of selecting the right colours and brand consistency to enhance your brand impact. If your about to launch a new brand this is a great infographic from Fast Company to give you an idea of what each of the primary colours mean to the consumer (click on this […]
Have you ever had to explain the punchline to a joke? The comedic effect of the joke is lost when you have to. I often use this line when looking at promotional products that are asking the recipient to take a logic leap and get the subconscious message intended. Selecting the right promotional product is much the […]
As a promotional products strategist we are often asked to come up with a new innovative promotional product. However at times the product itself may be less important than the design. Japanese design company Nendo has come come up with a great way of displaying the “glass half full” philosophy for Starbucks Japan. These mugs are printed with a design […]
In a post GFC world where cutbacks are very much sought after, packaging is one of the “extra’s” which if often cut out or reduced. An example here are USB flash drives, we used to see them in a die-cut foam insert inside, a nice gift box. Now, most promotional USB Flash drives are delivered in a plastic poly bag. So really, what is […]
Marketing messages work best when they work on the subconscious of the recipient. This is because the recipient has a feeling of self discovery which creates ownership of the message. One way to use this little gem is to use promotional products that send an underlying message. We usually find this works best when the branding message is with no […]
Of the many uses for promotional products and opportunities to find new innovative ways to brand items, this one may seem a little different. Branded Bin Covers offer an opportunity to beautify often an ugly site (ie garbage cans), get your branding into a new place, promote community causes like recycling and have some fun with graphics – think golf hole, […]
When promoting a product with multiple uses it makes sense to use a multi-use promotional product. This creates a subconscious correlation in the customers mind, the messages seems congruent, it seems smart. There are many promotional product options for this including stylus pens, stylus USB flash drives, fitness bottles dumbbells through to caps with built in […]
While exhibiting at trade shows can be one of the most most important events on your marketing calendar, they can also be quite expensive with all the extra costs of fitting a stand out. The costs make it hard to “go the extra mile” with promotional items like custom chairs for your stand, Chair Back […]