Marketing messages work best when they work on the subconscious of the recipient. This is because the recipient has a feeling of self discovery which creates ownership of the message.
One way to use this little gem is to use promotional products that send an underlying message. We usually find this works best when the branding message is with no mention of the capabilities of the promotional product.
An example here is to use personal safety products like Hi Vis Wristbands for runners, LED lights that clip onto backpacks and bicycles. You brand is exposed to your customer with a product that protects them – now that’s a great place to be.
Click here for more Hi-Vis Products
Matthew Bywater
Marketing Strategist
For more marketing insight from Matthew check out his blog – www.matthewbywater.com
