In his book Unlabel (2013), Marc Ecko (Ecko Unlimited clothing brand) talks about items like the Star Wars figures he played with as a kid and how they helped fuel creativity and passion in ways that as a kid you can’t understand. “Physical objects tell a story under the surface, the connect the dots, they work […]
Tag: Custom Promotional Products
Ever had to explain a Punchline to a Joke?
Have you ever had to explain the punchline to a joke? The comedic effect of the joke is lost when you have to. I often use this line when looking at promotional products that are asking the recipient to take a logic leap and get the subconscious message intended. Selecting the right promotional product is much the […]
Being Unique Counts
In an over-stimulated market we all are looking to find a way to stand out from the pack. Being unique conjures up an emotional connection between your brand (or product) and something special for the client – everybody wants to feel special. I think at times we try too hard to create something new when […]