In previous blogs I have written about ow creative packaging creates value well beyond the extra cost of the packaging itself. Another factor to consider is not just the touch and feel effects of the packaging (ie increased perceived value of the item), but can you actually entertain the customer as the same time?
Chipotle have done this with their “Cultivating Thought” campaign, using 10 writers, factors and thinkers with their work printed on the take away bags and cups. This gives the customer something to read while consuming the product and we know if the customer is entertained they are more likely to have a positive experience around your brand
Click here for previous article on packaging for promotional products
Matthew Bywater
Marketing Strategist
For more marketing insight from Matthew check out his blog www.matthewbywater.com
