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7 Promotional Items with Cross-Audience Appeal

Finding the right promotional products can be challenging. What’s more, you’ll find that the right product for one audience or event is not necessarily the right choice for another one. Using the wrong products can result in a lack of success and lost return on your investment. Thankfully, there are plenty of products that have cross-audience and cross-industry appeal so you can ensure you’ve got at least one or two sure successes. Which items should you consider?

Writing Implements

Ok, yes, we’re aware that pens are probably the most ubiquitous of all giveaway items. There’s a good reason for that – they’re incredibly popular with just about everyone. Marketing to teachers? Professionals? IT specialists? Students? They all have one thing in common – they need a good pen with them at all times. Plus, with the right partner, you can go far beyond the cheap, low-quality pens of yesteryear and actually offer items that your audience will love to use and carry with them.


Sure, t-shirts cost more as promotional items than pens or other small items, but they offer a much bigger return on your investment. And make no mistake, t-shirts are just as popular as pens and they have significant cross-audience appeal. Uni students love t-shirts (particularly free ones), but so do working professionals in their downtime. 


You’ll discover a wealth of bags that can be used as promotional items, each with its own audience segment. Reusable grocery bags appeal to eco-conscious shoppers. Logoed shopping bags appeal largely to female audience members. Backpacks have unisex appeal.


Trying to reach an audience between the ages of 35 and 65? Calendars can be the way to do it. While they’re less popular with Millennials and Gen Z, they are very popular with older adults, particularly in suburban and rural areas.

Travel Mugs

Ok, you knew this one was coming. Everyone loves a good travel mug, whether it’s for coffee, tea, hot cocoa or something completely different, a well-made, branded travel mug is sure to be a hit with any audience at any event and any time of year. 

Journals and Notepads

From journalists to homemakers to students, just about everyone can find a use for a good journal or notebook. Combine this trend with eco-friendly production methods and material types and you gain a powerful marketing tool capable of crossing many boundaries.

Tech Products

Technology is an integral part of life for most of us today. You can turn that to your advantage no matter who your audience might be. Think USB drives, cameras, laptop and tablet bags, power banks, and more. Tech-related promotional products might be the fastest-growing segment with the most cross-audience and event appeal.

At 4Promote, we understand the need to have high-performing promotional items that appeal to people in multiple audiences and at many events. Contact us today to learn more about our ability to help you find the right promotional products and build a stronger, more profitable business.

Check out some of the most popular promotional products that suit most audiences by clicking here.

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