We often get customers asking us to purchase and brand certain products they find online or in retails stores. We are often quote hesitant to do this for several reasons.
Designated Promotional Products are :
1) Manufactured to produce good print area’s so that your message / logo gets maximum exposure
2) Made to be printed, laser engraved etc so the logo sticks and stays. Often, other products need to be treated before hand which adds costs
3) Liability – we have relationships with regular suppliers which is our safety net if something goes wrong. This is not only with the item itself but there can be complications in the printing
4) Often, retail products are packaged in blisters packs etc which adds costs to remove the packaging before printing and then looks unsightly when repacked into the same packaging
5) When looking online at overseas pricing, add-ons like freight, customs fees are often not easy to calculate and severely increase the costs
6) Payment – you need to pay for these items upfront, meaning all liability sits with the payee if the product is not up to spec, delivered in full or does not turn up at all
Matthew Bywater
Marketing Strategist
For more marketing insight from Matthew check out his blog –www.matthewbywater.com
