Real estate professionals operate in many different ways, and whether you are an agent, a “flipper,” a provider of contracting services, or any of the other operators in this dynamic and competitive field, you already know the need for marketing. And while most marketers will tell you to blog and build a website, you will also benefit tremendously from well-chosen real estate promotional items.
As you might already know promotional items for real estate businesses can be passed out at first meetings, after deals close, and for a score of other reasons. It is up to you to choose just when a client receives real estate promotional items, and just what your purpose might be in handing them out.
The Purpose of Promotional Items for Real Estate Businesses
You’ve probably already seen real estate promotional items of your direct competitors, or viewed promotional items for real estate businesses and thought “We need to do something like that.”
However, before you go ahead and duplicate such items with your logo and contact information, take a moment to reconsider. These are items that are meant to remind the recipient of the services, product, or options of that specific firm. If you use the same style or concept, it means you have now entered into a secondary level of competition by using similar real estate promotional items.
So, start with a bit of creativity and originality. One way you can do this is to align your choice with your specific goals. For instance, you can find promotional items for real estate businesses that send a message similar to your mission or goals. As an example, you might operate a “green” real estate business. You might be about a specific style of real estate transaction. Perhaps you are a tech-oriented firm focused on real estate? Whatever that goal or mission, lean towards the real estate promotional items that mirror them a bit.
The Function of Promotional Items
Once you have identified the promotional items for real estate businesses that seem to reflect something about your business, you can then choose products that offer your clients or potential customers an actual benefit or use. The goods chosen should never be about impressing anyone but should instead be something that they will use regularly.
This does two things:
- It creates a positive affiliation of your brand
- It makes it far more likely that the item will boost brand awareness because they’ll use it in front of others
The world of real-estate-related businesses is hyper-competitive and you have to do whatever you can to get your name, brand, logo and mission out into the world. Handing out useful and well-chosen items can really help boost your success. Take the time to figure out what your potential clients or existing clients will find interesting and appealing. Be sure it coordinates with the overall message you want to send, and then use the products to really spread the word about all that you are doing and offering.