Promotional magnets have been a mainstay advertising medium for real estate agents, plumbers, electricians and pest control operators for years. And that is for good reason, they are cost-effective, last a long time and have can have a large enough print area to deliver all your details and your message.
I like what Long Track Pantry, a cafe in Jugiong NSW, has done with the magnet below. By printing one of their signature recipes on the magnet, it increases the likelihood that the magnet will be used.
As we often say, the promotional item has a utility or informational value to the client, then it is more likely to be used therefore the brand message gains greater impact.
For more marketing insight from Matthew check out his blog –