While there are many ways to promote your brand to your customers; one of the best is to be associated with them while they are having fun. Once you know the demographics of your customer base it should be easy to isolate the type of things they do for fun. […]
Category: Product Effectiveness
When Packaging Entertains
In previous blogs I have written about ow creative packaging creates value well beyond the extra cost of the packaging itself. Another factor to consider is not just the touch and feel effects of the packaging (ie increased perceived value of the item), but can you actually entertain the customer as the same time? Chipotle have done this with their […]
Why Use Recognised Promotional Suppliers
We often get customers asking us to purchase and brand certain products they find online or in retails stores. We are often quote hesitant to do this for several reasons. Designated Promotional Products are : 1) Manufactured to produce good print area’s so that your message / logo gets maximum exposure 2) Made to be […]
Customise thru the Clutter
With so many advertising mediums available today, you often hear advertising types say cliches such as “cutting through the clutter”. While old and cliched, it is very true, the average consumer will be exposed to at least 3,000 ads per day. Talk about clutter! This is one of the reasons why in the promotional product industry, we encourage the […]
Maximising Your Promotions Budget
When choosing how to allocate your promotional budget it is critical to understand the Cost-Per -Impression (CPI). CPI’s are used to measure the effetiveness of advertising, it calculates how much it costs to make an impression on a target client. For example, if a $3,000 magazine advertisment gets viewed once by 100,000 potential clients the […]
Being Unique Counts
In an over-stimulated market we all are looking to find a way to stand out from the pack. Being unique conjures up an emotional connection between your brand (or product) and something special for the client – everybody wants to feel special. I think at times we try too hard to create something new when […]
The Promotional Products Blog
The 4Promote promotional blog is Coming Soon. On this blog we will be posting on a regular basis to keep you up to date with all the latest in the promotional products world along with how to get effective results using this medium. Feel free to check our strategist’s Matthew Bywater’s: Blog on all […]