Watches are well renowned for making ideal staff and client gifts, particularly for special occasions. In the mining industry they are often used as benchmark rewards for safety achievement. However due to the volatile environment on mine sites the selection of the watch make is of critical importance. There is potential ignition of methane gas […]
Category: Communication
Wheeling out a Promo
Do your potential clients spend a lot of time in a car? Across Australia’s major cities, increasing traffic means we are spending ever more time in our cars. The Bureau of Infrastructure, Transport and Regional Economics estimates of the ‘avoidable’ social costs of congestion (where the benefits to road users of some travel in congested […]
Cell more Through Customisation
Regular customers of 4Promote know we like to recommend customisation for your promotional products. It is a great way to stand out from the crowd and display an innovative image to your brand. When we come across great idea’s from whomever and wherever we like to share them. While some say imitation is the greatest […]
Why Use Recognised Promotional Suppliers
We often get customers asking us to purchase and brand certain products they find online or in retails stores. We are often quote hesitant to do this for several reasons. Designated Promotional Products are : 1) Manufactured to produce good print area’s so that your message / logo gets maximum exposure 2) Made to be […]
Enhancing your Brand Through Colour
In previous articles we outlined the importance of selecting the right colours and brand consistency to enhance your brand impact. If your about to launch a new brand this is a great infographic from Fast Company to give you an idea of what each of the primary colours mean to the consumer (click on this […]
Ever had to explain a Punchline to a Joke?
Have you ever had to explain the punchline to a joke? The comedic effect of the joke is lost when you have to. I often use this line when looking at promotional products that are asking the recipient to take a logic leap and get the subconscious message intended. Selecting the right promotional product is much the […]
Promoting a Clear Message
One of the main benefits of promotional products is that they can deliver a very strong subconscious message. The advantage of playing on the subconscious that that the consumer owns the message – if it comes from inside their head – it is their idea. Our strategist’s are always looking for ideas to reinforce a brand message, the example today is […]
How to be known for Safety
Marketing messages work best when they work on the subconscious of the recipient. This is because the recipient has a feeling of self discovery which creates ownership of the message. One way to use this little gem is to use promotional products that send an underlying message. We usually find this works best when the branding message is with no […]
Increase your Trade Show Exposure
While exhibiting at trade shows can be one of the most most important events on your marketing calendar, they can also be quite expensive with all the extra costs of fitting a stand out. The costs make it hard to “go the extra mile” with promotional items like custom chairs for your stand, Chair Back […]
Local Area Marketing
You are surrounded by potential customers. One Australian bank advertises that 45% of all Australian businesses receive the majority of their sales from local customers, and if this is not your experience, you are losing out. There are 3 main reasons to garner local business 1) Higher referral potential 2) Lower cost of business (less […]