There was an interesting article in AdNews, talking about the effectiveness of real (physical mail).
Some of the main points are –
- Over 92% of recipients open direct mail
- It remains in the home for some 38 days
- Ability to connect with the 5 senses (touch, smell, sight, taste, sound)
- Due to online shopping, people are checking their letterboxes more
- Human touch is a powerful form of non-verbal communication and triggers memory neuroscience stimulants
You can read the full article here
Also, check out our blog on Lumpy Mail here
Also, click here for Mailable Promos
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