Tag Archives: Mugs

Morning routines bring great branding opportunities with Reusable Coffee Cups

Nothing says daily routine like a morning coffee or cuppa’ so what a great opportunity and billboard for your branding/message. Reusable coffee/tea cups make a tremendous promotional product for this reason.

Daily use ensures daily exposure of your message as well as lowering the impact on the environment compared to the usual takeaway cups.

Reusable coffee cups give us the first 2 “R’s” of the Environment – Reduce, Reuse, Recycle. They reduce the amount of disposable cups needed by reusing the same cup for every drink.

Glass Karma Kup
340 ml cup made from high-quality non-porous glass. Available in a range of coloured silicone bands and lids with mix n match options. Available in single or double-walled to keep drinks hotter for longer.

Ceramic Mugs
Available in a range of sizes, single or double-walled and mix n match lids.

Double-Walled-Ceramic-Mug

Hydro Soul Zen Mug
Double walled stainless steel and vacuum insulated for maximum temperature control – my favourite cup! Decoration options include pad print, laser engrave and a classy mirror finish laser engrave. Available in 2 sizes.

Hydro-Soul-Zen-Mug

Koffee Kup
Available in a range of sizes and colour combinations, the original reusable coffee cup is BPA free plastic with silicone bands. Available single or double-walled. Lids include options of swivel or button stoppers or flip spouts.

Wheat Straw Cups
280 ml capacity made of biodegradable wheat straw and double layer insulation design.

Wheat-Straw-Cup-Promo-Item

And what’s a coffee order without a coffee carry bag! Cut down on the cardboard carry trays and use a non-woven bag that holds 4 coffee cups.

Coffee-Carry-Bag

Whether the cup be a staff gift or a client give-away – why not complete it with choc-coated coffee beans for that “little extra something”!

Chocolate-Coated-Coffee-Beans

Neon Promo Mugs – let your brand glow

Coffee mugs have always been a popular promotional item, not only are they useful and used every day, but they also last an extraordinarily long time – this delivers a long advertising tail.

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These Neon coloured promo mugs will stand out in any cupboard with their exaggerated brightness. The attention-grabbing colours give a vibrant feel that really pops. They also can be used for retro themes which is ideal for an advertising campaign that needs to evoke a little nostalgia.

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Fundraisers for Charities

Promotional products are popular fundraisers for charities for multiple reasons. No matter the cause; schools, health campaigns, public awareness etc, promotional products allow for the raising of funds while simultaneously raising awareness for the charity.

The person purchasing the promotional product gets to support their cause, receive a “gift” while showing their friends their support for the cause. This also leverages trust for the brand, with friends seeing friends wearing the branded merchandise; the brand of the charity gets looked upon in a more favourable light.

For those with limited funds; or are already committed elsewhere with charitable contributions, this allows them to still support a charity without any ongoing commitment they may not be able to make.

The yellow  Livestrong wristbands have been the most successful promo item to date in raising funds. The 80 million plus wristbands raised over $100M on their own!livestrong_wristband_charity_marketing

Best selling promo items for charities are branded pin badges, pens, wristbands, mugs, bags, sports bottles, umbrella’s, stickers and t-shirts.

charity_pin_promo_item

Matthew Bywater

Marketing Strategist
For more marketing insight from Matthew check out his blog –
www.matthewbywater.com

Desktop Marketing

Location and timing are important aspects of advertising, both of which can be hard to get right. This is where a little customer knowledge of your customer’s buying habits is good. If your customer is making purchasing decisions at their desk then this becomes the right location.

The next factor is timing, this can be a little more difficult. Unless you know the timing of your customers purchasing decisions, then best to go for a promotional product that will sit on the desk for a prolonged time.

Ideal desktop promotional items include pen caddy’s, mouse mats, mugs, water bottles, USB hubs, clocks, lamps, calculators and rulers.

Promoting Reuse; One Coffee at a Time

Nothing says daily routine like a morning coffee, in fact over 2.25 billion cups are served everyday. What a great opportunity to be there everyday promoting your message. Reusable coffee / travel mugs make a tremendous promotional product for this reason.

When your clients use your promotional travel mug they see your branded message every day, and generally at the very start of the day. For this reason ceramic coffee mugs and travel mugs have one of the best Cost Per Impressions in advertising.

Another huge benefit is the positive impact they have on the environment compared to the usual takeaway coffee cups which are made of cardboard. While cardboard is made of a renewable material the coating that keeps the cup protected from the hot coffee, polyethylene, is hard for many recycling facilities to remove so they end up in landfill. By some estimates there are over 500 billion disposable cups put into landfill every year.

Reusable coffee cups give us the first 2 “R’s” of the Environment (Reduce, Reuse, Recycle). They reduce the amount of disposable cups needed by reusing the same cup for every cup with drink.

Matthew Bywater
Marketing Strategist
For more marketing insight from Matthew check out his blog – www.matthewbywater.com