Tag Archives: Mug

Morning routines bring great branding opportunities with Reusable Coffee Cups

Nothing says daily routine like a morning coffee or cuppa’ so what a great opportunity and billboard for your branding/message. Reusable coffee/tea cups make a tremendous promotional product for this reason.

Daily use ensures daily exposure of your message as well as lowering the impact on the environment compared to the usual takeaway cups.

Reusable coffee cups give us the first 2 “R’s” of the Environment – Reduce, Reuse, Recycle. They reduce the amount of disposable cups needed by reusing the same cup for every drink.

Glass Karma Kup
340 ml cup made from high-quality non-porous glass. Available in a range of coloured silicone bands and lids with mix n match options. Available in single or double-walled to keep drinks hotter for longer.

Ceramic Mugs
Available in a range of sizes, single or double-walled and mix n match lids.

Double-Walled-Ceramic-Mug

Hydro Soul Zen Mug
Double walled stainless steel and vacuum insulated for maximum temperature control – my favourite cup! Decoration options include pad print, laser engrave and a classy mirror finish laser engrave. Available in 2 sizes.

Hydro-Soul-Zen-Mug

Koffee Kup
Available in a range of sizes and colour combinations, the original reusable coffee cup is BPA free plastic with silicone bands. Available single or double-walled. Lids include options of swivel or button stoppers or flip spouts.

Wheat Straw Cups
280 ml capacity made of biodegradable wheat straw and double layer insulation design.

Wheat-Straw-Cup-Promo-Item

And what’s a coffee order without a coffee carry bag! Cut down on the cardboard carry trays and use a non-woven bag that holds 4 coffee cups.

Coffee-Carry-Bag

Whether the cup be a staff gift or a client give-away – why not complete it with choc-coated coffee beans for that “little extra something”!

Chocolate-Coated-Coffee-Beans

Promoting Reuse; One Coffee at a Time

Nothing says daily routine like a morning coffee, in fact over 2.25 billion cups are served everyday. What a great opportunity to be there everyday promoting your message. Reusable coffee / travel mugs make a tremendous promotional product for this reason.

When your clients use your promotional travel mug they see your branded message every day, and generally at the very start of the day. For this reason ceramic coffee mugs and travel mugs have one of the best Cost Per Impressions in advertising.

Another huge benefit is the positive impact they have on the environment compared to the usual takeaway coffee cups which are made of cardboard. While cardboard is made of a renewable material the coating that keeps the cup protected from the hot coffee, polyethylene, is hard for many recycling facilities to remove so they end up in landfill. By some estimates there are over 500 billion disposable cups put into landfill every year.

Reusable coffee cups give us the first 2 “R’s” of the Environment (Reduce, Reuse, Recycle). They reduce the amount of disposable cups needed by reusing the same cup for every cup with drink.

Matthew Bywater
Marketing Strategist
For more marketing insight from Matthew check out his blog – www.matthewbywater.com