Tag Archives: Direct Mail

How to Market On a Smartphone

Smartphones have become almost like a physical attachment, and we know more than half of online shopping is done on a smartphone rather than a desktop, and this is only increasing.

That’s where these little screen cleaners come in as an effective and useful promo item. The microfibre cloth can be custom printed in full colour and can be custom shaped and sized. They come attached to a custom printed cardboard which turns this into a great mini brochure.

The microfibre cloth attaches to the back of the phone/tablet with a reusable sticker on the reverse side. This allows the microfibre cleaning cloth to be used over and over hundreds of times.

The cloths are great at cleaning body oils leftover from fingerprints and smudges. Suitable for sunglasses, eyeglasses, smartphones, e-book readers, camera lenses, monitors, collectables and tablets.

Being small, lightweight and low in cost, they are great for mailers, trade shows or even as a unique business card.

AdNews article – While Real Mail works Better than Ever

There was an interesting article in AdNews,  talking about the effectiveness of real (physical mail).

Some of the main points are –

  • Over 92% of recipients open direct mail
  • It remains in the home for some 38 days
  • Ability to connect with the 5 senses (touch, smell, sight, taste, sound)
  • Due to online shopping, people are checking their letterboxes more
  • Human touch is a powerful form of non-verbal communication and triggers memory neuroscience stimulants

You can read the full article here

Also, check out our blog on Lumpy Mail here

Also, click here for Mailable Promos

Dental Floss as a promo item – brings a smile to your face

Sometimes a promotional item just makes sense, much like not having to explain a punchline to a joke! This Dental Floss dispenser makes an ideal gift come business card for dentists and those in the oral hygiene sector.


With 10 metres of mint flavoured floss, a mirror and full-colour printing, this business card sized promo item makes for a great business card that will be kept way beyond that of the usual paper cards that have little functional use for the recipient.

With dentistry being a local business, local area marketing is an important strategy, your customers have friends that live locally, this is a great way to get local people talking about your dentist shop.

Being small and lightweight they are a cost-effective promo item to send out as Direct Mail (mailable promo).

Enough to bring a smile to your face!

Get Physical; Get Results

In the digital age where we are all overloaded with emails, EDM’s (electronic direct mail), Spam, Pop-Up ads etc; it is harder and harder to get your marketing message read. So how

Lumpy Mail Works

Lumpy Mail Works

can we differentiate our marketing message to ensure it gets read?

Time to get physical. We live in a real world, with real senses. Direct Mail has always had a good success rate for sales conversions. This infographic brilliantly lays out the benefits of direct mail replacing or included in an email campaign.

Seth Godin’s book The Free Prize Inside reminds us all of the childhood fun of receiving a prize (toy) in cereal boxes growing up. The anticipation of gaining the toy leads to great excitement, this feeling ie further enhanced the gift comes unannounced.

This is where “Lumpy Mail” comes in. This is where we include a promotional product with the direct mail piece (hence the lumpy mail name). This adds not only the benefits of the tactile nature of a promotional product to your message, but it also rewards your customer for reading your marketing message.

Lumpy mail gets noticed, think of the physical mail that comes across your desk. The one that stands out is the one that is obviously not a bill and is of irregular shape. Plus even if your flyer/brochure makes it way into the “round filing cabinet”; the promo item will be kept for weeks, months or even years.

Mailable Items are chosen to be small and robust enough to mail, and cost-effective enough to be broadly distributed. Many mailable promotional items are small and light enough to go in a standard DL envelope; keeping the mailing costs down. This lowers the cost of acquisition.

Matthew Bywater

Marketing Strategist
For more marketing insight from Matthew check out his blog –