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Go Long Sleeve for Sun protection and Brand Extension

Corporate uniforms and clothing have long been an effective branding tool, in a global advertising effectiveness study, 35% interviewed in Sydney said they owned a company branded shirt. With the summer months and the increased sun exposure, long sleeve polos and tees are becoming an evermore popular promotional item. With UPF factors from 35 up […]

7 Fashion Trends for the Australian Uniform Industry in 2019

The following post is by Mike Lyne of Entity brands, one of 4Promote’s suppliers. Entity Brands brings retail brands to the promotional products industry in Australia. These brands include Nike, The North Face, Port Authority, Ogio, Sportek, Bella + Canvas plus many more high-end retail brands. The gap between retail fashion and promotional uniforms is […]

Selecting Corporate Uniforms that just Work!

Branded corporate uniforms are an effective marketing tool to not only to utilise employees as walking billboards but to give a sharp, professional image for an organisation. However, looking good over time and not just in the first few weeks should be the objective. That is where this Wash Me, Hang Me, Wear Me Elliot […]

North Face for Co-Branded Apparel

Looking for extra oomph to your corporate wear program? North Face has a great range of Soft Shell Jackets, Fleeces, Thermoball Puffers, Vests in both male and female cuts. All of these items can be co-branded so you get to leverage the massive branding of North Face with your own your logo/brand. Co-branding North Face […]

Under Armour Promotional Apparel? – No Sweat

Under Armour is the latest brand to become available to the promotional products industry in Australia.  Under Armour joins Nike, Puma, Adidas and Izod as major apparel brands available to the promotions industry. Under Armour is an amazing success story, started by Kevin Plank in 1996. Kevin was a college footballer (NFL) who was frustrated […]

What Does Richard Branson know about Uniforms

Most people in the business world believe Richard Branson knows a thing or 2 about creating a positive perception in the eyes of customers and staff alike. The King of PR has shown this once again with the launch of the new Flight Attendant uniforms for Virgin Atlantic. What Richard Branson knows all too well is that a smart, well thought […]

Marketing at Corporate Sporting Events

Picking the right apparel and headwear material is important when marketing at athletic and corporate sporting  events. Quite often companies will look to keep the costs low on the merchandise thinking that these are a one-off use. This is missing a really strong, long lasting  marketing opportunity. Selecting the right promotional items and materials will : 1. Make it look like […]

Merino – The Eco Clothing

We have many options available in clothing today including cotton, poly/cotton, soft-shell material, wool, acrylic and cool dry materials. One clothing material which is at the higher end of the spectrum is Merino wool. Used in clothing, Merino offers some unique qualities. It is incredibly warm, breathable and buffers changes in the micro-climate to maintain body temperature. It’s hydrophilic nature means that it absorbs moisture […]