Category Archives: USB

Power Banks – Which One?

Don’t get caught out with the wrong power bank! There are a few things you need to consider, based on what you want to charge, how many times and how quickly you want it done!

1.  Capacity

Know the battery capacity of your device – see the table below as a guide. If your battery is 1500mAh and is 0% now, a power bank with 2200mAh can charge your phone 1 time. If your battery is 3000mAh and is 0%,  a power bank with 2200mAh will not be able to re-charge to full because the phone battery capacity is higher than the power bank, so it may only charge 75%.

It’s important to note that a power bank will not deliver its full advertised capacity to your device – some of this energy is lost through the heat generated and voltage conversion.

If you require  a power bank that is able to charge your phone several times, you need a power bank with higher capacity.

iPhone 5S 1560 mAh Samsun Galaxy S5 2800 mAh
iPhone 6 1810 mAh Samsun Galaxy Tab S (10″) 7900 mAh
iPad Air 2 7340 mAh HTC One (M8) 2600 mAh
iPad 4 11,560 mAh Nokia Lumia 920 2000 mAh
Blackberry Z10 1800 mAh

2. Output Specification

This refers to how quickly a power bank will charge your device. 1A – 1.5A output is generally for smartphones, 1.5A – 2.0A output is generally for tablets. You can use either output to charge any USB device – it will draw only the power it needs. However, you might find some tablets, usually iPads, will refuse to charge from lower specified outputs.

3. Number of Outputs

1 output  to charge 1 device, 2 outputs to charge 2 devices simultaneously. Obviously this will draw more power!

4. Short Circuit & Overcharge

Choose a power that can automatically cut off the electricity when charging the battery full, because overcharge will certainly shorten the life of the bank. Look for one that features a power cut when a short circuit occurs.

5. Portability

Different sizes suit different needs. Some will fit in your pocket, others you need a bag for! If you’re going mobile pick one that suits lifestyle.

4Promote-Promotional-Product-Powerbank

 

Click here for more Power Banks

When Size Matters

One of the considerations when choosing a promotional product is how much information are you trying to get across. Many promotional products are limited in the space they have to print your logo or company name. These are usually great for brand awareness but not great for telling story or adding in any extra information that might be important.

Some products, like this Business Card USB below have plenty of real estate (pun intended). The agent used this USB Card as a business card replacement for high end prospects. he would load on specific properties for the prospect and hand over the card.

USB Card Flash Drive

USB Card Flash Drive

 

The intended consequence is that the USB Card is kept a lot longer than a traditional paper business card as it is of use to the recipient. In the electronic age we live in, people make a decision in the instant on whether they should scan the card or trash it. This USB Card then presents a greater opportunity for the agents details to be kept.

Another intended consequence that as this is a higher end product than a paper brochure, it shows a sense of professionalism and dedication by the agent. This is particularly important image to create when convincing a prospect you are the right person to buy or sell their house.

 

Matthew Bywater
Marketing Strategist

For more marketing insight from Matthew check out his blog – www.matthewbywater.com

How to Promote a product with Multiple Uses

When promoting a product with multiple uses it makes sense to use a multi-use promotional product. This creates a subconscious correlation in the customers mind, the messages seems congruent, it seems smart.

There are many promotional product options for this including stylus pens, stylus USB flash drives, fitness bottles dumbbells through to caps with built in LED lights.

 

Plastic Dumbell Sports Bottle w/Screw Top Lid - 650mL, The Mini Martello Key Chain, Santa Fe Stylus Ballpoint Pen

Promotional Products with Multiple Uses

 

Matthew Bywater
Marketing Strategist

For more marketing insight from Matthew check out his blog – www.matthewbywater.com

Variable Data Printing – Now It ‘s Personal

Promotional Product CustomisationWe all love to see our own name in lights.  Not to suggest that we all suffer from extreme vanity, but it is an indication that we all want to feel like an individual not a number. This is where Variable Data Printing (VPI) comes in, it allows elements like text and images to be changed from one printed item to the next while keeping the main body of advertising copy and images the same.

In the past this has been available for printed mediums like brochures and flyers and has been used for years by direct marketers. in fact we have got that used to it that any letter/email we receive addressed to “To Whom it May concern”, or the “To the Householder”) we tend ditch immediately.

The returns for variable printing vary from double the normal return at the basic level to 10-15 times the return for fully variable jobs.

Now this technology is available to many promotional products. VPI offers us the chance to personalise each promotional product to an individual client’s name, nickname or project teams. What better way to resonate with a client then by putting their name on each item that show that the product given was selected just for them.

What’s more, by personalising the client now has a sense of ownership with the promotional product increasing the likelihood the item will be kept.

Promotional Products Customisation

Promotional products that can be personalised include – Aluminium Drink Bottles, Mugs, Vitamin Water, Bottled Water, Metal Pens, Tape Measures, Bar Runners, Travel Mugs, Notepads, Keyrings, Mouse Mats, Magnets, Badge Holders, Lip Balm, Hand Sanitiser Gel, Calculators and Coasters.

All you have to do is send through a list of names in spreadsheet and your promotional products consultant can do the rest.

 

Matthew Bywater
Marketing Strategist

For more marketing insight from Matthew check out his blog – www.matthewbywater.com