Category Archives: Trade Shows

Cap off a Summertime Promo

Custom branded caps have always been a popular promotional item. Traditionally navy and black have always been big sellers (mainly as they hide the dirt). This Cane Print with Mesh Back Trucker cap will keep pushing your next promotional cap ahead of the pack with this unique look.

It is a 6 panel cap with pre-curved peak and twin hole plastic strap. Your logo can be added with embroidery, plastisol transfer and thermal vinyl print.

The summer look makes it ideal for summertime promotions, coastal trade shows and events, and for cruise and travel companies.

Go Long Sleeve for Sun protection and Brand Extension

Corporate uniforms and clothing have long been an effective branding tool, in a global advertising effectiveness study, 35% interviewed in Sydney said they owned a company branded shirt.

With the summer months and the increased sun exposure, long sleeve polos and tees are becoming an evermore popular promotional item. With UPF factors from 35 up to 50 and cool, lightweight materials available with moisture wicking (i.e they increase body cooling by moving moisture away from the body and into the atmosphere), they become a favourite for your customers to wear.

How to Market On a Smartphone

Smartphones have become almost like a physical attachment, and we know more than half of online shopping is done on a smartphone rather than a desktop, and this is only increasing.

That’s where these little screen cleaners come in as an effective and useful promo item. The microfibre cloth can be custom printed in full colour and can be custom shaped and sized. They come attached to a custom printed cardboard which turns this into a great mini brochure.

The microfibre cloth attaches to the back of the phone/tablet with a reusable sticker on the reverse side. This allows the microfibre cleaning cloth to be used over and over hundreds of times.

The cloths are great at cleaning body oils leftover from fingerprints and smudges. Suitable for sunglasses, eyeglasses, smartphones, e-book readers, camera lenses, monitors, collectables and tablets.

Being small, lightweight and low in cost, they are great for mailers, trade shows or even as a unique business card.

Biodegradable Custom Branded Balloons

Custom branded balloons are a great attention-grabbing promotional item used at trade shows, product launches, corporate parties and handed out as souvenirs. However, with the growing negative perception around single-use plastics and its environmental effects, their use has come under question.

However promotional balloons made of rubber or latex are made from the sap of the rubber plant (Hevea brasiliensis), and are 100% biodegradable. Broken down by water and sunlight at approximately the same rate as an oak tree leaf.

Time to get Organised for next Season’s football Launch

The cricket season is barely underway so it may seem odd that we are promoting custom branded footballs. The value of promotional products is their longevity, and for that, your branding has to last.

To print custom branded footballs with a life lasting branding, on we need to print these at time of construction before final finishing layers have been applied. Otherwise, we risk the brand being rubbed off through abrasion and moisture.

From design confirmation to delivery it takes approximately 120-150 days (unless you want to foot the extra bill for airfreight). So if you want to include branded footballs; the best time to start is now.

We have a range of footballs available for all budget types from generic balls to major brands like Sherrin, Steeden, Gilbert, Spalding and Buffalo.

Full-colour printing is available across the whole ball and you can use the retail brand (eg Sherrin, Steeden etc) for extra credibility. There is miniature, mid-size and full-size versions available in a range of colours. Also, the materials range from leather to PVC and synthetic rubber.

Custom branded footballs work well for

  • Corporate Events
  • Incentive to buy programs
  • Trade shows*
  • Brand launches
  • Seasonal promotions

* One of my favourite trade show promotions is to give away a miniature branded ball to all attendees with the full size available on the stand for exchange (ie incentive to buy, contact details – whatever is the trade show objective).

Matthew Bywater

Marketing Strategist
For more marketing insight from Matthew check out his blog –
www.matthewbywater.com

Raise your Brand with 3D Printing

We know evoking our senses increases the effectiveness of our marketing by creating a greater emotional connection. It is not just the physical/tactile form of promotional products that can evoke our senses, we can enhance this with the decoration method we use.

3D_printing_promotional_notebooks

This collection of journals can be branded with 3D Logo-Print technology which delivers a (raised) 3D print in full colour. This automatically hits on 2 of the senses, touch and sight, the greater the number of senses, the greater the emotional connection.

3D_printing_promotional_journal

If you would like to learn how promotional products can be used to evoke all 5 senses (taste, sight, touch, smell and sound) in your marketing, contact us on 02 9212 6600.

branded_journal_promo_product

Biodegradable Promo Bags

Promotional bags have been great promo items used as trade shows bags, gift bags, sample bags and catalogue bags. With the demise of free shopping bags from the major supermarkets, branded shopping bags offer a great opportunity for companies to brand whilst helping their customers.

biodegradable_landtopia_non-woven_bag

We have a range of non-woven bags which not only assist the environment from a reuse perspective but are also broken down more quickly by microbes. This is achieved through the use of the Australian technology, Landtopia. The inclusion of an organic additive, a series of chemical and biological processes are enacted. When the organic additive is activated, each bag becomes a colony for microbes. Once the colonies are built up, they eat the treated material and break down and decompose the rest of the plastic.

 

Give Your Brand the Cool Edge

Creating fun around your brand is a great way to market your message in a consistent and assimilable way. Branded sports equipment is one way we can do this, There is many options including snowboards, surf boards, skate boards and yoga mats.

They can be used as a gift for purchase, occasion gifts (Christmas & etc.) or as part of a experiential marketing campaign. They also make a huge impact at trade shows.

Football Season is Nearly Here

Football season is only a few months away and what better way to get into the season then with branded footballs. Putting your logo on branded football is an fun, interactive way of branding and showing relevance to the season.

Promo Ball

Steeden Custom Branded

We offer major brands like Sherrin and Steeden along with generic versions. Full colour printing is also available. Customised footballs make for great sales baits, gifts and brand recognition.

Branded footballs are also great promo’s for corporate events and trade shows.

To customise footballs with branding that last; does take 6-10 weeks, so now is the time to start your order.

Sherrin Branded

Promo Balls

 

Beyond Stubby Coolers – Growlers

Stubby Coolers have long been a promotional product favourite due to their cost effectiveness and broad spectrum appeal. Now there are options for the keen beer lover. Beer Growler’s have been growing in popularity over recent years and are now available from the promotional products industry to promote your brand.

4Promote-Promotional-Products-Blog-1.8-Litre-Beer-Growler1.8 Litre Beer Growler

These 1.8 Litre Growlers are made of food grade 18/8 stainless steel and an attached swing top which offers long-lasting freshness and ensures you’re giving your beer the tender loving care it deserves.

This is an ideal gift any beer lover would appreciate.

Madison-Drink-Responsibly