Category Archives: Tools

The Spidey 8-in-1 Promotional Tool

Providing a promotional product that has utility value for the recipient increases the effectiveness of the item as a promotional tool, pun intended 🙂

The Spidey 8-in-1 Screwdriver flashlight dos exactly that. The versatility value of the item makes it an ideal promotional item for the home, car or office.

This tool has

  • 1 LED light
  • 3 Phillips head screwdrivers
  • 3 Flathead screwdrivers
  • Small eyeglass tool with screw on cap

 

How to Promote a product with Multiple Uses

When promoting a product with multiple uses it makes sense to use a multi-use promotional product. This creates a subconscious correlation in the customers mind, the messages seems congruent, it seems smart.

There are many promotional product options for this including stylus pens, stylus USB flash drives, fitness bottles dumbbells through to caps with built in LED lights.

 

Plastic Dumbell Sports Bottle w/Screw Top Lid - 650mL, The Mini Martello Key Chain, Santa Fe Stylus Ballpoint Pen

Promotional Products with Multiple Uses

 

Matthew Bywater
Marketing Strategist

For more marketing insight from Matthew check out his blog – www.matthewbywater.com

What are Texting Gloves?

You may have seen Texting Gloves in retail shops and wondered what they are for?

Most smartphones and tablets have what is called Capacity Touch, the screen registers movements by picking up fluctuations in the screens electrical fields. Our fingers work well on these types of screens as they give off electrical impulses, cover those fingers with a non conductive glove and the screen will no longer react.

promotional texting glove

Texting Glove

Texting Gloves and Conductive Stylus’s work by using a conductive material that interact with the smartphone/tablet screen.

Both of these items are available as a promotional product, which make a stylish and functional item for your customer.

Promotional Stylus Pen with Light

Flashlight Ballpoint Pen / Stylus

You can find more Promotional I.T. Products here.

 

Matthew Bywater
Marketing Strategist
For more marketing insight from Matthew check out his blog – www.matthewbywater.com

Variable Data Printing – Now It ‘s Personal

Promotional Product CustomisationWe all love to see our own name in lights.  Not to suggest that we all suffer from extreme vanity, but it is an indication that we all want to feel like an individual not a number. This is where Variable Data Printing (VPI) comes in, it allows elements like text and images to be changed from one printed item to the next while keeping the main body of advertising copy and images the same.

In the past this has been available for printed mediums like brochures and flyers and has been used for years by direct marketers. in fact we have got that used to it that any letter/email we receive addressed to “To Whom it May concern”, or the “To the Householder”) we tend ditch immediately.

The returns for variable printing vary from double the normal return at the basic level to 10-15 times the return for fully variable jobs.

Now this technology is available to many promotional products. VPI offers us the chance to personalise each promotional product to an individual client’s name, nickname or project teams. What better way to resonate with a client then by putting their name on each item that show that the product given was selected just for them.

What’s more, by personalising the client now has a sense of ownership with the promotional product increasing the likelihood the item will be kept.

Promotional Products Customisation

Promotional products that can be personalised include – Aluminium Drink Bottles, Mugs, Vitamin Water, Bottled Water, Metal Pens, Tape Measures, Bar Runners, Travel Mugs, Notepads, Keyrings, Mouse Mats, Magnets, Badge Holders, Lip Balm, Hand Sanitiser Gel, Calculators and Coasters.

All you have to do is send through a list of names in spreadsheet and your promotional products consultant can do the rest.

 

Matthew Bywater
Marketing Strategist

For more marketing insight from Matthew check out his blog – www.matthewbywater.com