Category Archives: Sportswear

Go Long Sleeve for Sun protection and Brand Extension

Corporate uniforms and clothing have long been an effective branding tool, in a global advertising effectiveness study, 35% interviewed in Sydney said they owned a company branded shirt.

With the summer months and the increased sun exposure, long sleeve polos and tees are becoming an evermore popular promotional item. With UPF factors from 35 up to 50 and cool, lightweight materials available with moisture wicking (i.e they increase body cooling by moving moisture away from the body and into the atmosphere), they become a favourite for your customers to wear.

Are your Clients Seen in Athleisure Wear

In recent times we have seen a fashion trend with people wearing their gym gear well beyond going to and from the gym. The sporty come stylish look, along with the comfortable nature of the materials, have seen this sector grow to annually to over $80B USD market globally. It’s also the fastest growing category in the apparel sector.

The term Athleisure comes from the combination of the words athletic and leisure. The materials are often the latest in cotton, spandex, sweat-wicking, breathable and stretching fibres.

The promotional products industry has always had a good range of sportswear, but in recent years the range has grown to include some of the latest trends in athleisure. Custom branded, athleisure makes for a good promotional item that your clients will love to wear, this all makes for a good cost per impression for your marketing dollars.

Matthew Bywater

Marketing Strategist
For more marketing insight from Matthew check out his blog –
www.matthewbywater.com