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Reducing Waste can be a Shoe-In

Of the 3 R’s of recycling (Reduce, Reuse, Recycle), Reduce is perhaps the most powerful R as it means unnecessary items are not produced in the first place therefore negating or limiting the need for the other 2. Puma’s answer to this was the Clever Little Bag which uses 65% less cardboard and has no […]

Bottle up for a World Cup

For the 200 FIFA World Cup of the Brazilian soccer team uniform was made of recycled plastic bottles – about 8 bottles per jersey. The plastic bottles retrieved from landfills in Japan and Taiwan. After being melted down they were turned into yarn to produce the materials. By using recycled PET bottles, Nike reduced their […]

Power Banks – Which One?

Don’t get caught out with the wrong power bank! There are a few things you need to consider, based on what you want to charge, how many times and how quickly you want it done! 1.  Capacity Know the battery capacity of your device – see the table below as a guide. If your battery […]

Why Use Recognised Promotional Suppliers

We often get customers asking us to purchase and brand certain products they find online or in retails stores. We are often quote hesitant to do this for several reasons. Designated Promotional Products are : 1) Manufactured to produce good print area’s so that your message / logo gets maximum exposure 2) Made to be […]

The Right Questions Equals Success In Promotions

Asking the right questions is the start for a successful promotional campaign. Often we jump straight into the tactical side of promotional products (the products themselves)then try to marry the promotion back to the product we are promoting. The missed opportunity here is our advertising medium is often not congruent with the story we wish […]

Maximising Your Promotions Budget

When choosing how to allocate your promotional budget it is critical to understand the Cost-Per -Impression (CPI). CPI’s are used to measure the effetiveness of advertising, it calculates how much it costs to make an impression on a target client. For example, if a $3,000 magazine advertisment gets viewed once by 100,000 potential clients the […]

Being Unique Counts

In an over-stimulated market we all are looking to find a way to stand out from the pack. Being unique conjures up an emotional connection between your brand (or product) and something special for the client – everybody wants to feel special. I think at times we try too hard to create something new when […]