Category Archives: Product Effectiveness

Market to Me

Marketing is always more effective when it is relevant to the target audience; ie; speak in their language, act and play as they do. We all build affinity and trust for people who are “like us”.

I remember many years ago, I was working on an incentive program for a petrochemical company for guys building new plant for an oil refinery. The person in charge from the client end had great taste in promotional merchandise but missed the point of direct relevance to the intended beneficiaries. Items like artisan cheese boards, picnic sets etc just didn’t have the same attraction (incentive) for guys who love their footy, a beer and fishing.

Promotional products that fit well are branded footballs, fishing kits, leatherman multi tools, retail brand sunglasses (Maui Jim, Oakley, Nike etc.), esky, thermos and etc.

When marketing to tradesmen think of what they like and also what is their office space. Mouse mats, desk items may not be so applicable for these guys. On site there is often a lunch shed, this is a great place for promotional products – usually the guys start the day there, come in for “smoko” , lunch and finish the day off there.

Jenga-Promotional-Product

Items that fit well in a lunch shed and get used every day are – wall clocks, playing cards, jenga, coffee mugs, wall calendars.

Matthew Bywater

Marketing Strategist
For more marketing insight from Matthew check out his blog –
www.matthewbywater.com

Make more Connections by Going Wireless

Promotional products gain greater impact when we they are useful and innovative all in one. We all experience the same issue – battery life! Wireless charging is a growing rapidly as it makes it easier to charge your smartphone without the hassle of cables. There is no need for cable between your phone and the charging pad.

Promotional Wireless Charger in Use

Promotional Wireless Charger in Use

Wireless charging works by transferring energy to a receiver in the back of the phone via an induction coil to create an alternating magnetic field. The receiver converts this energy into electricity to charge the phone battery.

Promotional Wireless Charger

Promotional Wireless Charger

Wireless charges as promotional products are available for most phone types (iPhone and Android models) that are Qi compliant. For all other phones a Qi adaptor is required.

Need Special Op’s for your next Promo?

Check out these caps from the retail quality brand Decky. While the Camo look is not for everyone it can certainly enhance a theme for team building events, boot camps, fitness trainers or even just for that rugged outdoor look.

With their varied print they also hide the dirt well, which means the cap will be worn for a longer period of time. That all equals a better cost per impression for your marketing dollar.

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Are your Clients Seen in Athleisure Wear

In recent times we have seen a fashion trend with people wearing their gym gear well beyond going to and from the gym. The sporty come stylish look, along with the comfortable nature of the materials, have seen this sector grow to annually to over $80B USD market globally. It’s also the fastest growing category in the apparel sector.

The term Athleisure comes from the combination of the words athletic and leisure. The materials are often the latest in cotton, spandex, sweat-wicking, breathable and stretching fibres.

The promotional products industry has always had a good range of sportswear, but in recent years the range has grown to include some of the latest trends in athleisure. Custom branded, athleisure makes for a good promotional item that your clients will love to wear, this all makes for a good cost per impression for your marketing dollars.

Matthew Bywater

Marketing Strategist
For more marketing insight from Matthew check out his blog –
www.matthewbywater.com

It’s Time to Start thinking “Christmas”!!!

We all know that during the countdown to the end of the year, the weeks really do fly by. To avoid the “Christmas Rush” it is better to plan ahead of the holiday season to meet your deadlines or have your giveaways delivered on time.

One of the biggest aspects of holiday season planning will be to boost the message of your Marketing Campaign — what to offer, how much will it cost and when to offer it.

Create a marketing plan, sketch out your holiday marketing goals, areas of emphasis, a rough budget and prioritise customer delight but still in line with your brand message. If you want to drive your promotions this holiday season, position your products as a lifestyle choice. This strategy empowers the consumer to be part of an ideal (e.g. fitness, adrenaline junky, luxury and etc.). By human nature, we want to join these types of lifestyles. Therefore, the consumer mindset changes and are eager to embrace a lifestyle as they select your product over the competition.

Take Christmas to the next level with our fully customised advent calendars to promote your business during the Festive Season this year.

When you celebrate holidays early, you get a chance to have fun with your customers, outshine the competition, and dramatically increase sales.

Charge Up your Clients

Some of our best marketing happens when we help out a client. This is because it is about them not us. With smartphone usage reaching 84% penetration in Australia, this has become an attractive area to locate your advertising.

Promotional Mini Emergency Power Bank

Promotional Mini Emergency Power Bank

There are many options to use promotional products on and around smartphones from branded cases, earphones, wallet attachments etc. But to solve a real pain point of every smartphone user is a real plus – battery running low. Carrying around a charge plug & cable or even a power-bank is not always convenient.

However this Mini Emergency Power Bank is small enough to fit in most jean coin pockets and weighs just 32.5 grams. It can charge a smartphone up to 50% capacity.

Matthew Bywater
Marketing Strategist
For more marketing insight from Matthew check out his blog –
www.matthewbywater.com

Watch out for WaterProof?

Promotional Watches have been a long time favourite for promotional merchandise programs. Perhaps one of the most confusing factors is when deciding to buy a water resistant watch and what the claims will actually deliver.

There is often a lot of confusion over shower proof, water proof and water resistant when it comes to watches. Firstly waterproof and shower proof mean pretty much the same thing. They are sealed sealed enough to survive a shower of rain but they’re not made to take pressure. If a watch says “no water resistance” don’t get it wet under any circumstance.

Water resistant watches are sealed to withstand a stated pressure. Commonly expressed as ATM (Standard Atmosphere). 1 ATM equals approximately a depth of 10 metres. 2 ATM is a depth of approximately 20 metres and so on.

Up to 3 ATM (30 metres) a watch is still not really water resistant, it should be fine if it is splashed on when raining but will not handle pressure at depth. The same applies for up to 5 ATM (50 metres) where is would survive being immersed in water but may not handle the added pressure of of swimming.

With a watch that has a 10ATM rating (100 metres), you can swim and snorkel safely, however the pressure at depth may cause the seals to leak so diving is not recommended. It should be noted that even if the watch is water resistant to 10ATM that does not mean it will always be able to go to 100m. Over time the seals weaken, hence the reason for a regular watch service. There is some conjecture over whether 10ATM is ok to dive with, to be on the safe side, 20ATM is best suited for diving in most situations.

All watches, no matter what claimed ATM they are, should not be worn in the shower or a hot bath as they are designed for cold water use only

And whatever the stated water-resistance you should never wear watches in the shower or in a hot bath as all timepieces are designed for use in cold water only. Particularly when a sharp change of temperature happens as the rubber in the seal can contract.

For a range of promotional watches including water resistant option click here

Matthew Bywater
Marketing Strategist
For more marketing insight from Matthew check out his blog – www.matthewbywater.com

Promoting Reuse; One Coffee at a Time

Nothing says daily routine like a morning coffee, in fact over 2.25 billion cups are served everyday. What a great opportunity to be there everyday promoting your message. Reusable coffee / travel mugs make a tremendous promotional product for this reason.

When your clients use your promotional travel mug they see your branded message every day, and generally at the very start of the day. For this reason ceramic coffee mugs and travel mugs have one of the best Cost Per Impressions in advertising.

Another huge benefit is the positive impact they have on the environment compared to the usual takeaway coffee cups which are made of cardboard. While cardboard is made of a renewable material the coating that keeps the cup protected from the hot coffee, polyethylene, is hard for many recycling facilities to remove so they end up in landfill. By some estimates there are over 500 billion disposable cups put into landfill every year.

Reusable coffee cups give us the first 2 “R’s” of the Environment (Reduce, Reuse, Recycle). They reduce the amount of disposable cups needed by reusing the same cup for every cup with drink.

Matthew Bywater
Marketing Strategist
For more marketing insight from Matthew check out his blog – www.matthewbywater.com

Watch out for Miners

Watches are well renowned for making ideal staff and client gifts, particularly for special occasions. In the mining industry they are often used as benchmark rewards for safety achievement. However due to the volatile environment on mine sites the selection of the watch make is of critical importance.

There is potential ignition of methane gas by an electric current from a battery powered watch. With a quartz watch you need a Mines Approved Watch. Another option is to use a watch with an automatic movement that has no battery or electrical power source or back up. The lack of electrical current by non-battery; automatic movement watches means they are already mine safe.

The back of the watch should be made of glass, so that the mechanical movement can be easily inspected (ie. mine security can check there’s no battery in the watch).

There are plenty of options with mine watches like varying waterproof or water resistance depths, styles and case options for extra presentation value.

Matthew Bywater
Marketing Strategist
For more marketing insight from Matthew check out his blog – www.matthewbywater.com

Fishing for Clients?

While there are many ways to promote your brand to your customers; one of the best is to be associated with them while they are having fun. Once you know the demographics of your customer base it should be easy to isolate the type of things they do for fun.

4Promote-Promotional-Products-Blog-Fishing-for-Clients-Fishing-Polo            4Promote-Promotional-Products-Blog-Fishing-for-Clients-Fishing-Polo-3            4Promote-Promotional-Products-Blog-Fishing-for-Clients-Fishing-Polo-2

If you look at certain industries, typically “blokey” ones like Mining, Agriculture and many trades; you will find that fishing is a popular pastime amongst your clients. Fishing trips have always been a popular client appreciation event, by using branded promotional products like the ones pictured in this blog you create a team like atmosphere and deliver a long lasting promotion for your brand.

4Promote-Promotional-Products-Blog-Fishing-for-Clients-Fishing-Cap            4Promote-Promotional-Products-Blog-Fishing-for-Clients-Fishing-Cap-2            4Promote-Promotional-Products-Blog-Fishing-for-Clients-Fishing-Cap-3

4Promote-Promotional-Products-Blog-Fishing-for-Clients-Fishing-Reel-Can-Cooler


Matthew Bywater
Marketing Strategist
For more marketing insight from Matthew check out his blog –
www.matthewbywater.com