Check out this neat little summer-time promotional product. It solves the problem at the beach, on a picnic etcetera, where you do not have stable ground to put a drink down without the risk of it tipping over.
This Beach Cup Holder will push into any soft surface like sand and grass while holding a bottle, party cup etc level and off the ground. It also has the option of adding a lid to store valuables keeping them clean of sand and dirt.
It also has a goods size branding area for not only your logo but for a good summertime brand message.