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2015’s Color of the Year “Marsala”

The Pantone Colour Institute has announced “Marsala” as 2015’s Colour of the Year. A naturally robust and earthy wine red. It has an earthy shade with a bit of sophistication, charisma and a hearty yet stylish tone. It can enrich our mind, body and soul, exuding confidence and stability. This high varietal shade is universally […]

When Packaging Entertains

In previous blogs I have written about ow creative packaging creates value well beyond the extra cost of the packaging itself. Another factor to consider is not just the touch and feel effects of the packaging (ie increased perceived value of the item), but can you actually entertain the customer as the same time? Chipotle have done this with their […]

Show us your Package

In a post GFC world where cutbacks are very much sought after, packaging is one of the “extra’s” which if often cut out or reduced. An example here are USB flash drives, we used to see them in a die-cut foam insert inside, a nice gift box. Now, most promotional USB Flash drives are delivered in a plastic poly bag. So really, what is […]