Category Archives: Packaging

2015’s Color of the Year “Marsala”

The Pantone Colour Institute has announced “Marsala” as 2015’s Colour of the Year. A naturally robust and earthy wine red. It has an earthy shade with a bit of sophistication, charisma and a hearty yet stylish tone. It can enrich our mind, body and soul, exuding confidence and stability. This high varietal shade is universally appealing to the naked eye which makes it easy to incorporate with fashion, beauty, industrial design, home furnishing and interior.

Marsala-Fashion & Interior

Marsala can give your brand a more dramatic and at the same time grounding feel.  Its earthy shade is uniquely flexible and it can give a strong accent to many other colors. Eye-catching yet overwhelming or bright. The alluring shade immediately draws in consumers to its embracing warmth and natural earthiness. It can give a stirring and flavorful shade for your brand’s logo, apparel and accessories. Marsala is not just for fashion and design, it also fits perfectly for both high and low tech including periodicals as well as printed assets like calendars, stationery, and office items. Adding Marsala to your packaging can give it a more artistic look.

Visit Pantone Colour Institure for more information on Marsala.

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When Packaging Entertains

In previous blogs I have written about ow creative packaging creates value well beyond the extra cost of the packaging itself. Another factor to consider is not just the touch and feel effects of the packaging (ie increased perceived value of the item), but can you actually entertain the customer as the same time?

promotional product packaging

Chipotle have done this with their “Cultivating Thought” campaign, using 10 writers, factors and thinkers with their work printed on the take away bags and cups. This gives the customer something to read while consuming the product and we know if the customer is entertained they are more likely to have a positive experience around your brand

Click here for previous article on packaging for promotional products


Matthew Bywater
Marketing Strategist

For more marketing insight from Matthew check out his blog

Show us your Package

In a post GFC world where cutbacks are very much sought after, packaging is one of the “extra’s” which if often cut out or reduced. An example here are USB flash drives, we used to see them in a die-cut foam insert inside, a nice gift box. Now, most promotional USB Flash drives are delivered in a plastic poly bag.

Promotional Packaging Boxes

Custom Boxes

So really, what is packaging? Wikipedia explains it this way –  “Packaging is the technology of enclosing or protecting products for distribution, storage, sale, and use. Packaging also refers to the process of design, evaluation, and production of packages”.

While this is technically correct, as a marketer, I feel the missed opportunity is in the design stage. This is where the real value add is, where we can create higher perceived value for an item. The high end retail brands get it, that’s why their shopping bags have all the extra embellishments, their boxes have embossed logo’s, gold or silver foil print and heavy duty materials. They understand that the clients wants the experience of buying something of value.

In the promotional products industry, we can do this too. There are many options to add to the first impression a clients gets when they receive your promotional item.

To create ideas for custom packaging, we like to know the theme of the product or event that we can work on – eg: Tool Box packaging for trade industries, fist aid kit for “emergency” products.

Another advantage of custom packaging is that it allows more “real estate” to promote other items like – features and benefits of the product, contact details etc.

Also, if the packaging design is really cool then there is a good chance the packaging will be kept for storing the promotional item or for another use. Remember, promotional products are great at offering value through greater longevity than most other advertising mediums.

Check out more custom packaging solutions in our Custom Solutions section.


Matthew Bywater
Marketing Strategist

For more marketing insight from Matthew check out his blog –