In his book Unlabel (2013), Marc Ecko (Ecko Unlimited clothing brand) talks about items like the Star Wars figures he played with as a kid and how they helped fuel creativity and passion in ways that as a kid you can’t understand. “Physical objects tell a story under the surface, the connect the dots, they work deep in our subconscious” Mark Ecko.
The physical aspect of promotional products delivers this connection to the subconscious. Do you have a mascot, product, hero or device that can be brought to life? There are many options of for doing this in the promotional products world with the use of plastic mold injections, stress toy materials, plush toys and inflatables.
For more marketing insight from Matthew check out his blog www.matthewbywater.com