Category Archives: Industry Themes

Candles – Light Up your next Promo

Promotional Candles make for a great year-round promotion. Promotional Soy Wax Candles are a must-have item to promote relaxation. Soy wax is completely biodegradable and burns clean with no black smoke or soot. Soy wax also has longer burn time than other candles.

By choosing the scented version of the candles you also get to tap into one of our strongest senses – smell. Sight, smell and physical touch, that’s 3 senses working with your brand! They are an ideal way of associating your brand with a warm and fragrant image.

Promotional candles are an effective promotional item in most industries. They work particularly well in the healthcare and real estate sectors or any sector that services residences like; plumbing, electrical, lawn mowing, handyman and pest control operators.

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Sock it to ’em

Digital technology has revolutionised many industries and the promotional products industry is no different. Digital printing has allowed for greater flexibility by reducing the cost of printing in multiple colours, allows full colour printing, allows for gradients in logos and covers larger or complete area’s without being expensive.

While caps, polos and jackets have always been popular promotional items (and can all be digitally printed), socks have been an underused promotional item. With digital printing and the low quantities required (as low as 25) promotional socks are starting to take off.

They also make an ideal item for industry or product puns.

Watch out for Miners

Watches are well renowned for making ideal staff and client gifts, particularly for special occasions. In the mining industry they are often used as benchmark rewards for safety achievement. However due to the volatile environment on mine sites the selection of the watch make is of critical importance.

There is potential ignition of methane gas by an electric current from a battery powered watch. With a quartz watch you need a Mines Approved Watch. Another option is to use a watch with an automatic movement that has no battery or electrical power source or back up. The lack of electrical current by non-battery; automatic movement watches means they are already mine safe.

The back of the watch should be made of glass, so that the mechanical movement can be easily inspected (ie. mine security can check there’s no battery in the watch).

There are plenty of options with mine watches like varying waterproof or water resistance depths, styles and case options for extra presentation value.

Matthew Bywater
Marketing Strategist
For more marketing insight from Matthew check out his blog – www.matthewbywater.com

Customise Your Safety Wear Range

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We all know the importance of hi vis safety wear in the workplace. We also know the value of good branding on uniforms when it comes to brand awareness, customer engagement and staff involvement.

Now we have a way to achieve all this with Dye Sublimated Hi Vis Work Wear. With Dye Sublimation we can not only print in full colour but can print on large areas of shirt for maximum exposure and creativity.

Need help coming up with a creative design, contact one of promotional consultants for advice.

 

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2015’s Color of the Year “Marsala”

The Pantone Colour Institute has announced “Marsala” as 2015’s Colour of the Year. A naturally robust and earthy wine red. It has an earthy shade with a bit of sophistication, charisma and a hearty yet stylish tone. It can enrich our mind, body and soul, exuding confidence and stability. This high varietal shade is universally appealing to the naked eye which makes it easy to incorporate with fashion, beauty, industrial design, home furnishing and interior.

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Marsala can give your brand a more dramatic and at the same time grounding feel.  Its earthy shade is uniquely flexible and it can give a strong accent to many other colors. Eye-catching yet overwhelming or bright. The alluring shade immediately draws in consumers to its embracing warmth and natural earthiness. It can give a stirring and flavorful shade for your brand’s logo, apparel and accessories. Marsala is not just for fashion and design, it also fits perfectly for both high and low tech including periodicals as well as printed assets like calendars, stationery, and office items. Adding Marsala to your packaging can give it a more artistic look.

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Visit Pantone Colour Institure for more information on Marsala.

Click here for more Promotional Products

Marketing with Alignment

It is well understood in modern day marketing that we need to niche right down in order to target smaller groups. The benefit here is that our marketing is more target specific enabling greater impact.

One way to do that with promotional products is to utilise products that symbolise the industry you are selling to. By doing this, you are showing the client that you know them. It is a great way of building rapport while showing that you are relevant in that sector.

Examples displayed here are great for the Auto industries and car enthusiast.

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For more ideas on different industries check out our Industry Themes section of the website.

See this link for a previous blog on how to make your marketing obvious

 

Matthew Bywater
Marketing Strategist
For more marketing insight from Matthew check out his blog –www.matthewbywater.com

 

Better Results with Industry Themes

Whatever industry you are in, using promotional products with relevance to that industry will gain further traction and credibility as it shows an understanding of the customer.

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Industry Themes

For this reason we have set up new section called Industry Themes which gives you quick view of the promotional products that suit your industry. These themes are continually updated as new promotional products become available so be sure to check into them regularly.

Click here for more information on Industry Themes

 

Matthew Bywater
Marketing Strategist

For more marketing insight from Matthew check out his blog – www.matthewbywater.com