Category Archives: Incentive to buy

Time to get Organised for next Season’s football Launch

The cricket season is barely underway so it may seem odd that we are promoting custom branded footballs. The value of promotional products is their longevity, and for that, your branding has to last.

To print custom branded footballs with a life lasting branding, on we need to print these at time of construction before final finishing layers have been applied. Otherwise, we risk the brand being rubbed off through abrasion and moisture.

From design confirmation to delivery it takes approximately 120-150 days (unless you want to foot the extra bill for airfreight). So if you want to include branded footballs; the best time to start is now.

We have a range of footballs available for all budget types from generic balls to major brands like Sherrin, Steeden, Gilbert, Spalding and Buffalo.

Full-colour printing is available across the whole ball and you can use the retail brand (eg Sherrin, Steeden etc) for extra credibility. There is miniature, mid-size and full-size versions available in a range of colours. Also, the materials range from leather to PVC and synthetic rubber.

Custom branded footballs work well for

  • Corporate Events
  • Incentive to buy programs
  • Trade shows*
  • Brand launches
  • Seasonal promotions

* One of my favourite trade show promotions is to give away a miniature branded ball to all attendees with the full size available on the stand for exchange (ie incentive to buy, contact details – whatever is the trade show objective).

Matthew Bywater

Marketing Strategist
For more marketing insight from Matthew check out his blog –
www.matthewbywater.com

Cut the Airport Queues with this Computer/Travel Bag

This Tactic Compu Bag is a great branded item for the working traveller. This computer/travel bag is for those that like to travel with carry-on only, and not bother with check-ins and luggage carousels.

The Tactic Compu bag has a large decoration area which is great for branding. This promo bag works well as an executive gift, Christmas gift for staff and clients and incentive to buy programs.

This bag is loaded with features –

  • Reverse gauge nylon with PVC coating and grey contrast 210D lining
  • Large main clamshell opening compartment with an expandable zippered compartment and dual zippered mesh pockets for overnight /weekend travelling
  • Large full cell foam padded front zippered universal storage compartment
  • Zippered fully cell foam padded universal storage compartment including dual 15.6” laptop and 10.1” tablet compartments with Velcro closure
  • Zippered passport/security pocket on top of the back panel
  • Mesh-backed shoulder straps and contoured padded back panels
  • Multiple wide webbing reinforced grab handles
  • Front pocket compartment with waterproof zip
  • Zippered front pocket with Velcro safety flap
  • Reflective detail for added protection
  • Quick release side compression straps
  • Detachable key fob

Capacity: 34 Litres, Expanded 49 Litres
Dimensions: 32 cm W x 48 cm H x 22 cm D; Expanded: 32 cm W x 48 cm H x 32 cm D
Decoration area: Front: 160 mm x 150 mm
Colour: black

North Face for Co-Branded Apparel

Looking for extra oomph to your corporate wear program?

North Face has a great range of Soft Shell Jackets, Fleeces, Thermoball Puffers, Vests in both male and female cuts. All of these items can be co-branded so you get to leverage the massive branding of North Face with your own your logo/brand.

Co-branding North Face apparel works well for corporate wear programs, staff uniforms, client gifts and incentive programs.

north_face_far_north_fleece_jacketnorth_face_ladies_ridgeline_soft-shell

 

Market to Me

Marketing is always more effective when it is relevant to the target audience; ie; speak in their language, act and play as they do. We all build affinity and trust for people who are “like us”.

I remember many years ago, I was working on an incentive program for a petrochemical company for guys building new plant for an oil refinery. The person in charge from the client end had great taste in promotional merchandise but missed the point of direct relevance to the intended beneficiaries. Items like artisan cheese boards, picnic sets etc just didn’t have the same attraction (incentive) for guys who love their footy, a beer and fishing.

Promotional products that fit well are branded footballs, fishing kits, leatherman multi tools, retail brand sunglasses (Maui Jim, Oakley, Nike etc.), esky, thermos and etc.

When marketing to tradesmen think of what they like and also what is their office space. Mouse mats, desk items may not be so applicable for these guys. On site there is often a lunch shed, this is a great place for promotional products – usually the guys start the day there, come in for “smoko” , lunch and finish the day off there.

Jenga-Promotional-Product

Items that fit well in a lunch shed and get used every day are – wall clocks, playing cards, jenga, coffee mugs, wall calendars.

Matthew Bywater

Marketing Strategist
For more marketing insight from Matthew check out his blog –
www.matthewbywater.com

How to Incentivate Sales

promotional hoodie icentive to buy sales bait

One of the great benefits of using  promotional products is that they often achieve multiple objectives at once. Primarily they are often thought of as a brand awareness item, however they can also be extremely successful for  Incentives to Buy programs (also called Gift for Purchase or Sales Baits).

If the item is attractive enough to your target market and the offer is reasonable you can experience the pull through sale effect while achieving a long term marketing effort. What more, the recipient of the offer instantly becomes an ambassador of your offer.

Union Tribune San Diego (UTS) used a promotional hoodie to garner more subscriptions, what I love about the program was the execution.

1) Delivery location as Petco Park – home of the San Diego Padres (this ties into points, 2 and 4)
2) The hook – A Padres Hoodie with Padres branding on the front, and a small UTS logo on the yoke (they thought about what the consumer would like to wear)
3) The offer was commiserate with the retail value of the hoodie, ie it was a reasonable purchase that the consumer saw value in – the hoodie was of good quality
4) Associating with a popular brand for the locale – home game for the Padres – obviously these are fans of the Padres – they aligned their brand with the Padres – Joint Ventures are great for leveraging the trust your venture partner has built up.

See also a previous blog on Local Area Marketing

 

Matthew Bywater
Marketing Strategist
For more marketing insight from Matthew check out his blog –www.matthewbywater.com