Category Archives: Gift for Purchase

Branding with the Sound of Summer

Nothing says summer like the sound of cricket, and just because many of your clients are taking a break, that doesn’t mean your marketing has to. Summertime promotions mean your marketing is working all summer time long, even though your clients or you may not be.

custom branded backyard cricket set

Backyard Cricket Set

This Bayard cricket set is a great way to get your branding working for you in a fun and non-intrusive way. The set includes

8-pcs Vintage inspired backyard cricket set

  • Set includes: SH size cricket bat (82cm), 4 x wickets (69cm H x 2.5cm dia.), 2 x bails (9cm L x 2.5cm Dia.), red semi-soft cricket ball (8cm Dia.)
  • Supplied: in a BYCC natural canvas carry bag with two carry handles

The backyard cricket set will work great as a summertime promotion, Christmas gift for clients and staff, corporate getaways, Australia Day and team building events. Also an enticing Gift with Purchase for those cricket fanatics.

7 Fashion Trends for the Australian Uniform Industry in 2019

The following post is by Mike Lyne of Entity brands, one of 4Promote’s suppliers. Entity Brands brings retail brands to the promotional products industry in Australia. These brands include Nike, The North Face, Port Authority, Ogio, Sportek, Bella + Canvas plus many more high-end retail brands.

The gap between retail fashion and promotional uniforms is closing fast.

ASI notes, when it comes to apparel, tomorrow’s promotional trends are no longer yesterday’s retail hand-me-downs. Suppliers and distributors are on the pulse of the most relevant fabrics, cuts and colours; it’s never been easier to make both a brand and a fashion statement.’

social fashion

With that in mind let’s look at 7 fashion trends for both retail and promotional uniforms in 2019. Prepare yourself for some 1990’s nostalgia.

1. Sustainable and Organic Fabric

Prevalent in almost all aspects of Australian modern society, we’re becoming increasingly aware of our environmental and social impact and responsibility. For many this extends to what they wear. Expect to see a surge in requests for organic and sustainable fabrics in 2019.

Since reports surfaced in 2017 on the increase in landfill dumping of unwanted clothes, the need for recycling made its way into apparel, especially that of man-made fabrics such as polyester. Similarly, organic became a fashion trend in its own right. Price became a secondary concern behind the need for organic produce and cotton.

Regardless of your personal view on this, there is no doubt that demand for organic and sustainable clothing is growing.

Alternative Colourblock Rocky Eco-Fleece Zip Hoodie

Pictured: Alternative Colourblock Rocky Eco-Fleece Zip Hoodie

2. Heathering

Creating a unique textured look, appealing to the desire for something fashionable.

‘Companies are increasingly looking to get away from the traditional corporate colours of black and navy and are wanting other, more fashion forward but still neutral colourways,’ says Nick Anstee, marketing specialist with Stormtech. ‘Heather colours provide a unique textured look to the fabric with the high perceived value, but these colourways, when done right, are still subtle enough that they don’t detract from whatever corporate logo is added to the garment.’

Heather fabrication continues to grow in popularity, extending further than t-shirts and hoodies, into outerwear such as Soft Shell.

Heathering inspiration: Sport-Tek’s Electric Heather Soft Shell Jacket.

3. Activewear

Another category straight from the retail fashion world, with a lot of mileage left in the tank. Activewear (or athleisure), a fashion trend that offers the wearer a casual, yet active and dynamic appearance.

We’re of course talking elevated yoga pants, matched with a well-fitted scoop neck t-shirt. Activewear is becoming regularly sited in the office, with 2019 set to see the trend explode.

The ultimate work-life balance look, effortlessly crossing social settings, from the office, to lunch, to the gym. Or at the least providing the perception that we’re hitting the gym.

Activewear inspiration: Ogio Endurance Ladies Verge Scoop Neck

Activewear-1

Pictured: Ogio Endurance Crux Soft Shell Men & Ladies

4. Neon

Stay with me here, this one’s straight out the fashion world and off the run way. Neon is back baby! Expect to see purchases of the more ‘daring’ colourways grow in popularity throughout 2019. For promotional uniforms this one is game-set-and-match, providing a visually striking, head-turning brand statement.

Colourblocking, with bright neon accents on darker colours has been popular in promotional uniforms for years, and long may that badass look continue. But expect to see the amount of neon grow against the darker traditional colours in 2019.

One thing’s for sure, neon is no longer just for tradies. I for one can’t wait to get my hi-vis on!

Neon inspiration: Nike Dri-Fit Colorblock Icon Modern Fit Polo

5. The Puffer Vest

Back from the 90’s with a vengeance, no doubt you’ve witnessed the return of the puffer on the streets of Australia throughout the later part of winter 2018. Granted they’re about to go into hibernation for the summer. But expect to see them back in full force come June 2019.

What we love about the puffer vets, (all vests for that matter,) is the ability to create a branded layered uniform that provides a business casual, individualistic look, without losing brand awareness.

Puffer vest inspirationThe North Face Ladies ThermoBall Trekker Vest

6. Tie-Dye

Again, don’t shoot the messenger, ‘tie-dye is covering the spring 2019 runways’ says Fashionista. It’s hard to predict whether this will make it to promotional uniforms in 2019, but we’re putting our money on yes, at least in creative companies, those looking to create a unique look, whilst staying fashion focused.

Tie-dye inspiration: Port & Company Window Tie-Dye Tee

7. Bags as Fashion Accessories 

When we talk about fashion trends, we can’t skip bags. No outfit is complete without the bag, especially brand-name bags.

Fashionable brand-name backpacks for the office worker’s commute, and larger luxury bags for media and tech companies is big business. If you’re not onto this growing trend, get on board. We consider brand-name bags to be one of the hottest trends ahead.

Ogio Backpack 2

Pictured: Ogio Apex Rucksack

Now it’s your turn, what enquiries are you increasingly fielding and what are your predictions for 2019?

Bamboo Alfresco Table with Wine Holders

This foldable table makes for a great outdoors promotion. Made of environmentally friendly bamboo, this alfresco table has two integrated wine glass holders.

The Tavolo Table will work well in gift for purchase campaigns and for client and staff gifts. An ideal gift for executive gifts and the real estate and wine industries.

 

These Bottle Opener Sunglasses open up a Great Summer Promo

Looking for a unique summertime promotion? Check out these promo Bottle Opener Sunglasses. Perfect for outdoor promotional events, beach promotions, island getaways and the tourism industry.

Bottle Opener Sunglasses offer a practical and cool promo which will be sure to get plenty of brand exposure as your clients show off the gift to all their friends. The can be custom branded with your logo on the arms of the sunglasses.

Time to get Organised for next Season’s football Launch

The cricket season is barely underway so it may seem odd that we are promoting custom branded footballs. The value of promotional products is their longevity, and for that, your branding has to last.

To print custom branded footballs with a life lasting branding, on we need to print these at time of construction before final finishing layers have been applied. Otherwise, we risk the brand being rubbed off through abrasion and moisture.

From design confirmation to delivery it takes approximately 120-150 days (unless you want to foot the extra bill for airfreight). So if you want to include branded footballs; the best time to start is now.

We have a range of footballs available for all budget types from generic balls to major brands like Sherrin, Steeden, Gilbert, Spalding and Buffalo.

Full-colour printing is available across the whole ball and you can use the retail brand (eg Sherrin, Steeden etc) for extra credibility. There is miniature, mid-size and full-size versions available in a range of colours. Also, the materials range from leather to PVC and synthetic rubber.

Custom branded footballs work well for

  • Corporate Events
  • Incentive to buy programs
  • Trade shows*
  • Brand launches
  • Seasonal promotions

* One of my favourite trade show promotions is to give away a miniature branded ball to all attendees with the full size available on the stand for exchange (ie incentive to buy, contact details – whatever is the trade show objective).

Matthew Bywater

Marketing Strategist
For more marketing insight from Matthew check out his blog –
www.matthewbywater.com

Cut the Airport Queues with this Computer/Travel Bag

This Tactic Compu Bag is a great branded item for the working traveller. This computer/travel bag is for those that like to travel with carry-on only, and not bother with check-ins and luggage carousels.

The Tactic Compu bag has a large decoration area which is great for branding. This promo bag works well as an executive gift, Christmas gift for staff and clients and incentive to buy programs.

This bag is loaded with features –

  • Reverse gauge nylon with PVC coating and grey contrast 210D lining
  • Large main clamshell opening compartment with an expandable zippered compartment and dual zippered mesh pockets for overnight /weekend travelling
  • Large full cell foam padded front zippered universal storage compartment
  • Zippered fully cell foam padded universal storage compartment including dual 15.6” laptop and 10.1” tablet compartments with Velcro closure
  • Zippered passport/security pocket on top of the back panel
  • Mesh-backed shoulder straps and contoured padded back panels
  • Multiple wide webbing reinforced grab handles
  • Front pocket compartment with waterproof zip
  • Zippered front pocket with Velcro safety flap
  • Reflective detail for added protection
  • Quick release side compression straps
  • Detachable key fob

Capacity: 34 Litres, Expanded 49 Litres
Dimensions: 32 cm W x 48 cm H x 22 cm D; Expanded: 32 cm W x 48 cm H x 32 cm D
Decoration area: Front: 160 mm x 150 mm
Colour: black

Give Your Brand the Cool Edge

Creating fun around your brand is a great way to market your message in a consistent and assimilable way. Branded sports equipment is one way we can do this, There is many options including snowboards, surf boards, skate boards and yoga mats.

They can be used as a gift for purchase, occasion gifts (Christmas & etc.) or as part of a experiential marketing campaign. They also make a huge impact at trade shows.

How to Storm up a Polo Promo

Polo’s have always been a promotional product favourite; not only for the recipient but also for advertisers. No wonder when you see the results of an Advertising Speciality Institute study that shows shirts generate on average 1,755 impressions.

However selecting just any promotional polo is not a guarantee of success. The recipient has to first of like the polo and the branding options, and then the polo has to be durable for 2 important reasons. Firstly, the longer it lasts the more impressions your branding gets. Secondly, a high quality, durable product parlays directly the same attributes back onto the logo on the shirt – yours.

One brand we often recommend is Stormtech. Originally developed as highly technical outdoor apparel in Canada, these polo’s make for durable and classy uniforms, promotional polos, and gift for purchases.

Stormtech are so confident in the quality of their polo’s they offer a 3 year warranty against defects in materials and workmanship. That has to give you confidence in using your brand on Stormtech gear.

How to Incentivate Sales

promotional hoodie icentive to buy sales bait

One of the great benefits of using  promotional products is that they often achieve multiple objectives at once. Primarily they are often thought of as a brand awareness item, however they can also be extremely successful for  Incentives to Buy programs (also called Gift for Purchase or Sales Baits).

If the item is attractive enough to your target market and the offer is reasonable you can experience the pull through sale effect while achieving a long term marketing effort. What more, the recipient of the offer instantly becomes an ambassador of your offer.

Union Tribune San Diego (UTS) used a promotional hoodie to garner more subscriptions, what I love about the program was the execution.

1) Delivery location as Petco Park – home of the San Diego Padres (this ties into points, 2 and 4)
2) The hook – A Padres Hoodie with Padres branding on the front, and a small UTS logo on the yoke (they thought about what the consumer would like to wear)
3) The offer was commiserate with the retail value of the hoodie, ie it was a reasonable purchase that the consumer saw value in – the hoodie was of good quality
4) Associating with a popular brand for the locale – home game for the Padres – obviously these are fans of the Padres – they aligned their brand with the Padres – Joint Ventures are great for leveraging the trust your venture partner has built up.

See also a previous blog on Local Area Marketing

 

Matthew Bywater
Marketing Strategist
For more marketing insight from Matthew check out his blog –www.matthewbywater.com