Category Archives: Executive Gifts

7 Fashion Trends for the Australian Uniform Industry in 2019

The following post is by Mike Lyne of Entity brands, one of 4Promote’s suppliers. Entity Brands brings retail brands to the promotional products industry in Australia. These brands include Nike, The North Face, Port Authority, Ogio, Sportek, Bella + Canvas plus many more high-end retail brands.

The gap between retail fashion and promotional uniforms is closing fast.

ASI notes, when it comes to apparel, tomorrow’s promotional trends are no longer yesterday’s retail hand-me-downs. Suppliers and distributors are on the pulse of the most relevant fabrics, cuts and colours; it’s never been easier to make both a brand and a fashion statement.’

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With that in mind let’s look at 7 fashion trends for both retail and promotional uniforms in 2019. Prepare yourself for some 1990’s nostalgia.

1. Sustainable and Organic Fabric

Prevalent in almost all aspects of Australian modern society, we’re becoming increasingly aware of our environmental and social impact and responsibility. For many this extends to what they wear. Expect to see a surge in requests for organic and sustainable fabrics in 2019.

Since reports surfaced in 2017 on the increase in landfill dumping of unwanted clothes, the need for recycling made its way into apparel, especially that of man-made fabrics such as polyester. Similarly, organic became a fashion trend in its own right. Price became a secondary concern behind the need for organic produce and cotton.

Regardless of your personal view on this, there is no doubt that demand for organic and sustainable clothing is growing.

Alternative Colourblock Rocky Eco-Fleece Zip Hoodie

Pictured: Alternative Colourblock Rocky Eco-Fleece Zip Hoodie

2. Heathering

Creating a unique textured look, appealing to the desire for something fashionable.

‘Companies are increasingly looking to get away from the traditional corporate colours of black and navy and are wanting other, more fashion forward but still neutral colourways,’ says Nick Anstee, marketing specialist with Stormtech. ‘Heather colours provide a unique textured look to the fabric with the high perceived value, but these colourways, when done right, are still subtle enough that they don’t detract from whatever corporate logo is added to the garment.’

Heather fabrication continues to grow in popularity, extending further than t-shirts and hoodies, into outerwear such as Soft Shell.

Heathering inspiration: Sport-Tek’s Electric Heather Soft Shell Jacket.

3. Activewear

Another category straight from the retail fashion world, with a lot of mileage left in the tank. Activewear (or athleisure), a fashion trend that offers the wearer a casual, yet active and dynamic appearance.

We’re of course talking elevated yoga pants, matched with a well-fitted scoop neck t-shirt. Activewear is becoming regularly sited in the office, with 2019 set to see the trend explode.

The ultimate work-life balance look, effortlessly crossing social settings, from the office, to lunch, to the gym. Or at the least providing the perception that we’re hitting the gym.

Activewear inspiration: Ogio Endurance Ladies Verge Scoop Neck

Activewear-1

Pictured: Ogio Endurance Crux Soft Shell Men & Ladies

4. Neon

Stay with me here, this one’s straight out the fashion world and off the run way. Neon is back baby! Expect to see purchases of the more ‘daring’ colourways grow in popularity throughout 2019. For promotional uniforms this one is game-set-and-match, providing a visually striking, head-turning brand statement.

Colourblocking, with bright neon accents on darker colours has been popular in promotional uniforms for years, and long may that badass look continue. But expect to see the amount of neon grow against the darker traditional colours in 2019.

One thing’s for sure, neon is no longer just for tradies. I for one can’t wait to get my hi-vis on!

Neon inspiration: Nike Dri-Fit Colorblock Icon Modern Fit Polo

5. The Puffer Vest

Back from the 90’s with a vengeance, no doubt you’ve witnessed the return of the puffer on the streets of Australia throughout the later part of winter 2018. Granted they’re about to go into hibernation for the summer. But expect to see them back in full force come June 2019.

What we love about the puffer vets, (all vests for that matter,) is the ability to create a branded layered uniform that provides a business casual, individualistic look, without losing brand awareness.

Puffer vest inspirationThe North Face Ladies ThermoBall Trekker Vest

6. Tie-Dye

Again, don’t shoot the messenger, ‘tie-dye is covering the spring 2019 runways’ says Fashionista. It’s hard to predict whether this will make it to promotional uniforms in 2019, but we’re putting our money on yes, at least in creative companies, those looking to create a unique look, whilst staying fashion focused.

Tie-dye inspiration: Port & Company Window Tie-Dye Tee

7. Bags as Fashion Accessories 

When we talk about fashion trends, we can’t skip bags. No outfit is complete without the bag, especially brand-name bags.

Fashionable brand-name backpacks for the office worker’s commute, and larger luxury bags for media and tech companies is big business. If you’re not onto this growing trend, get on board. We consider brand-name bags to be one of the hottest trends ahead.

Ogio Backpack 2

Pictured: Ogio Apex Rucksack

Now it’s your turn, what enquiries are you increasingly fielding and what are your predictions for 2019?

Bamboo Alfresco Table with Wine Holders

This foldable table makes for a great outdoors promotion. Made of environmentally friendly bamboo, this alfresco table has two integrated wine glass holders.

The Tavolo Table will work well in gift for purchase campaigns and for client and staff gifts. An ideal gift for executive gifts and the real estate and wine industries.

 

Custom Branded Luggage Scales for Executive Gifts

A smart promotional campaign is one that starts with an understanding of the customer behaviours. If you have a customer base (potential or current) that travels for work or play, then custom branded travel items are great to position your brand while providing utility value – further enhancing the brand connection.

Custom Branded Luggage Scales

We have a range of travel items that can be branded with your logo, these Travel Luggage Scales are a great low-cost promotional item. Being lightweight and small (100mm x 32xmm x 27mm) they are easy to travel with. They help your clients manage those ever restrictive weight allowances being enforced by many airlines, avoiding excess baggage fees!

Custom Branded Wireless Noise Cancelling Earphones

Promotional products work well when they are used regularly by your customers. These Wireless Noise Cancelling Earphones will not only be used regularly but also evoke a trendy modern look for your brand.

  • Wireless connectivity
  • Noise Cancelling technology
  • Comfort ergonomic fit
  • Can be used with one plug or both
  • Up to 6 hours of playtime
  • The travel case is also a charging station
  • Built-in microphone for taking phone calls

These Noise Cancelling Wireless earphones will work great as high-end Executive Gifts, Staff Rewards, Christmas Gifts or Sales Incentives.

The Compendium that Reduces Clutter at Every Meeting

Check out this functional A5 journal compendium with the added benefit of being a device holder. What a great way to keep your hands free as you travel from meeting to meeting.

Made of a soft PU leather the compendium is affordable while still delivering a classy finish. When custom branded, this type of promo item delivers great branding to not only the recipient but to everyone they meet with as well.

Features –

  • Veclro device stand
  • Magnetic closure
  • 2 Elasticated device holders
  • Pen loop (pen not included)
  • Durable but soft PU leather cover
  • 80 leaf notebook with PU cover

This is a promo item that works well for sales reps, executives and staff/client Christmas gifts.

Cut the Airport Queues with this Computer/Travel Bag

This Tactic Compu Bag is a great branded item for the working traveller. This computer/travel bag is for those that like to travel with carry-on only, and not bother with check-ins and luggage carousels.

The Tactic Compu bag has a large decoration area which is great for branding. This promo bag works well as an executive gift, Christmas gift for staff and clients and incentive to buy programs.

This bag is loaded with features –

  • Reverse gauge nylon with PVC coating and grey contrast 210D lining
  • Large main clamshell opening compartment with an expandable zippered compartment and dual zippered mesh pockets for overnight /weekend travelling
  • Large full cell foam padded front zippered universal storage compartment
  • Zippered fully cell foam padded universal storage compartment including dual 15.6” laptop and 10.1” tablet compartments with Velcro closure
  • Zippered passport/security pocket on top of the back panel
  • Mesh-backed shoulder straps and contoured padded back panels
  • Multiple wide webbing reinforced grab handles
  • Front pocket compartment with waterproof zip
  • Zippered front pocket with Velcro safety flap
  • Reflective detail for added protection
  • Quick release side compression straps
  • Detachable key fob

Capacity: 34 Litres, Expanded 49 Litres
Dimensions: 32 cm W x 48 cm H x 22 cm D; Expanded: 32 cm W x 48 cm H x 32 cm D
Decoration area: Front: 160 mm x 150 mm
Colour: black

Why Custom Branded Computer Bags make for great B2B marketing

One of the advantages of promotional products is that you can brand your logo/message in the location where you want your client to be thinking of your product and services. If you are in the B2B world then there are numerous options we can look at.

Computer bags are a higher end promotional item that delivers utility for the recipient and long lasting branding for the marketer. They are also used during business hours, which is ideal for B2B businesses. Add to the fact that your branding will also be displayed in business meetings, meaning your brand is now-on show to potential clients.

Check out these options for the B2B marketing with custom branded computer bags –

custom_branded_brief_computer_bag

custom_branded_computer_bag_features

PORTAL BRIEF BAG (BPOB)

  • Jacquard polyester and water resistant 900D coated polyester
  • External USB charger port with integrated internal cable to charge your device
  • Three main zippered fully cell foam padded universal storage compartments including dual 15.6” laptop and 10.1” tablet compartments
  • Multiple organiser pockets
  • Padded grab handles
  • Detachable/adjustable padded shoulder strap with metal buckles and accessories
  • Back Webbing panel can slip over wheeled bag handle

Capacity: 14 Litres

Dimensions: 42 cm W x 30 cm H x 11 cm D

custom_branded_computer_backpack

PORTAL COMPU BACKPACK (BPOCB)

  • Jacquard polyester and water resistant 900D coated polyester
  • External USB charger port with integrated internal cable to charge your device
  • Four main zippered fully cell foam padded universal storage compartments with 15.6” laptop compartment
  • Zippered passport/security pocket on lumber back panel
  • Foam padded top grab handle
  • Mesh backed padded shoulder straps and contoured padded mesh back panels
  • Hands free mobile/media suction cup panel on shoulder strap
  • Back webbing panel can slip over wheeled bag handle

Capacity: 17.5 Litres

Dimensions: 28 cm W x 45 cm H x 14 cm D

 

Why Promo Travel Adapters should be an Executive order

If your client base is on the go travellers then branded travel items are a promo product worth investigating. As you know when a promo product delivers functional value for the recipient the brand on the item gains greater resonance. The item is even often called my “brand X” adapter for example.promo_power_adapter_travel_colours

Remember, if your client type is travelling executives, then they hang around other travelling executives – often borrowing each other’s accessories. Gaining further spread of your brand/message.

There a quite a few options allowing for the variance in power outlets between countries. The handiest of which how USB ports included. Promo Power Adapters make for great brand awareness, staff rewards and Christmas gifts for clients and staff.

 

promo_power_adapter_travel