Category Archives: Events

New Cutter & Buck Polo – The Crescent

One of the retail brands that we supply for custom branding is Cutter & Buck. They have just released the CB Men’s Crescent Polo.

The Crescent polo is made of 100% DryTec interlocked jacquard material. It is a lightweight moisture wicking material, which means it will pull the perspiration from your body out through the material to be dried off. This makes for a cooler wearing shirt (temperature and looks wise).

The  Crescent Polo is also a low maintenance shirt that resists wrinkles and needs little to no ironing. This makes it an ideal shirt for on the go sale reps, trade shows and corporate golf days.

The Coffee Sherpa goes Green

The war on waste seems to be focusing on plastics like plastic shopping bags and plastic lined takeaway coffee cups. However, another target is the carry plates that are used to hold multiple coffee cups. These are made of plastic or paper and they generally fall into the single-use category.

These coffee carry bags offer a more sustainable option, by being able to be re-used many times over. Holding 4 cups, they are a lot easier for the office coffee sherpa to hold with just one hand via the convenient handles.coffee_carry_bag_promo_item

They also offer great branding space on all sides of the bag that allows not only your logo but marketing message as well.

Where these coffee carry bags work with great effect are:

  • Office environments
  • For local area marketing
  • For Joint Venture marketing, you can co-brand easily, halving the costs and tapping into a larger customer base
  • Real Estate agents
  • Electricians
  • Pest Control Operators
  • Plumbers

4promote_promotional_products

It’s Time to Start thinking “Christmas”!!!

We all know that during the countdown to the end of the year, the weeks really do fly by. To avoid the “Christmas Rush” it is better to plan ahead of the holiday season to meet your deadlines or have your giveaways delivered on time.

One of the biggest aspects of holiday season planning will be to boost the message of your Marketing Campaign — what to offer, how much will it cost and when to offer it.

Create a marketing plan, sketch out your holiday marketing goals, areas of emphasis, a rough budget and prioritise customer delight but still in line with your brand message. If you want to drive your promotions this holiday season, position your products as a lifestyle choice. This strategy empowers the consumer to be part of an ideal (e.g. fitness, adrenaline junky, luxury and etc.). By human nature, we want to join these types of lifestyles. Therefore, the consumer mindset changes and are eager to embrace a lifestyle as they select your product over the competition.

Take Christmas to the next level with our fully customised advent calendars to promote your business during the Festive Season this year.

When you celebrate holidays early, you get a chance to have fun with your customers, outshine the competition, and dramatically increase sales.

Bag Rules for Stadiums could be Clear

Security at stadiums for sporting and entertainment are becoming ever more restrictive. In a lot of NFL stadiums in the US bags are not permitted full stop. The same may soon apply here in Australia.

One option that the MCG and other Melbourne stadiums are assessing is “a clear bag policy”. This would allow security to quickly assess the contents for allowing not only quicker but also safer processing.

We have a range of clear PVC totes which are perfect for sporting events, concerts, picnics and more. They also make for great puns for tagline for products that have a “clear” message.

Matthew Bywater
Marketing Strategist
For more marketing insight from Matthew check out his blog – www.matthewbywater.com

Themed Based Promotions – Australia Day

Show your patriotic pride this Australia Day with an Australian themed promotional products. These promo items are already branded with the Aussie flag so all we need to do is add your branding.

Promotional Items - Australia Day Theme

Australia Day themed promotional items

These products plus many more are available with local stock so no worries with delivering before Australia day.

 

Matthew Bywater
Marketing Strategist

For more marketing insight from Matthew check out his blog – www.matthewbywater.com

Wet to Dry: Moisture-Wicking Materials

Ever go hiking in your jeans and tees, then come back chilled? Ever play sport in a cotton tee, then wring it out at the end of the game? This does not have to happen any more.

There are some great fabrics being manufactured today which solve a big problem in our modern, active, everyday life: perspiration.

4Promote Promotional Cool Dry Polo

Cool Dry Promo Polo

These moisture-wicking materials have the unique ability to wick or move moisture away from our bodies. This is particularly important for people playing sports, exercising, or simply going through “hot flashes.” The sweat created by these exertions do not sit on the skin or get absorbed into the garments, but rather are moved to the outside of the garment away from the skin, making the wearer comfortable and dry.

The real advantage to this fabric is that it can be used in so many different ways to benefit the wearers. These types of garments have been typically used in the past by athletes and people exercising in hot climates. Today, however, we have found many more applications for this wonder fabric.

By layering these individual pieces, these “hot weather” garments are now used in extremely cold climates, protecting the wearers from hypothermia. When a day goes from cold to hot to cold, hikers avoid cottons and seek out special moisture-wicking clothing, especially socks, tees, and pants–all of which keep the hikers dry, blister-free, and unchilled as they go from hot to cold in the erratic weather.

When the days are hot, people can play golf or tennis or simply live their daily lives without being soaked by sweat when wearing these garments. When the military is stationed in the hot climes of the world, they often use moisture-wicking attire under their uniforms, keeping them somewhat cool in the extreme temperatures. Anyone who feels the heat can benefit from this specially designed apparel.

There are numerous types of moisture wicking garments available today for the active individual, including polo shirts and pants, yoga wear, socks, and even bras made from this fabric.

There are two basic ways in which a garment can be manufactured to be “moisture wicking.” The first is to apply a topical treatment to a garment made from hydrophobic fibers, such as polyester, to give it the ability to absorb sweat. The hydrophilic (water-loving) finish or treatment will allow this type of garment to absorb residue, while its hydrophobic (water-hating) fibers will help it to dry fast, keeping the wearer more comfortable.  

moisture wicking technology

moisture wick technology

The second way in which a garment can qualify is to be manufactured with an intimate blend of fibers that include both hydrophilic and hydrophobic fibers. Optimized blends of these fibers will allow the hydrophilic fibers to absorb fluid, moving it over a large surface area, while the hydrophobic fibers speed drying time. The benefit of these garments is that the moisture management properties are inherent in the fiber blend, meaning they will never wash or wear out.

When you hike, golf, play tennis, or just want to sleep, comfort is probably the number one reason you will wear clothing which is moisture-wicking. Layer it in the winter for warmth and dryness; wear a single garment in the summer to stay cool. Because of the comfort that the fabric creates, you will find that clothing made from moisture-wicking fabrics will consistently be your favorite clothes to wear.

Matthew Bywater
Marketing Strategist

For more marketing insight from Matthew check out his blog – www.matthewbywater.com