Category Archives: Decoration Print

Make your Tees Pop with 3D Screen Printing

3D decorations have been used for promotional products for many years, mainly to do with 3D embroidery and 3D pvc promo items. However traditional screen printing for t-shirts can also use this technology.

The Toy Story franchise created 3D printed t-shirts with the ChromoDepth® 3D technology. The print looks like a normal 2-dimensional screen print until you put on the glasses and then the t-shirt comes alive. This technology has many applications including printing on carpet, colouring books, packaging, promo tattoos etc.

Chromadepth-3d-shirt-glasses            toy_story_promo_t-shirt-TS

What a great way to make your message stand out.

 

Raise your Brand with 3D Printing

We know evoking our senses increases the effectiveness of our marketing by creating a greater emotional connection. It is not just the physical/tactile form of promotional products that can evoke our senses, we can enhance this with the decoration method we use.

3D_printing_promotional_notebooks

This collection of journals can be branded with 3D Logo-Print technology which delivers a (raised) 3D print in full colour. This automatically hits on 2 of the senses, touch and sight, the greater the number of senses, the greater the emotional connection.

3D_printing_promotional_journal

If you would like to learn how promotional products can be used to evoke all 5 senses (taste, sight, touch, smell and sound) in your marketing, contact us on 02 9212 6600.

branded_journal_promo_product

PMS vs CMYK – What’s the Difference?

Have you wondered what’s the fuss about colours? What is PMS and how is it different to what we traditionally know as the four basic colours that make up all colours, CMYK???

PMS stand for Pantone Matching System, a system that offers standardisation of colours across all industries that manufacture coloured paint, fabric and plastics. By standardising the colours, different manufacturers in different location can all refer to the Pantone system to make sure colours match without direct contact with one another.

However not all printing methods use PMS to reproduce your artwork. Printing on clothing, (screen printing, digital), items such as pens, metal objects etc (pad printing) use PMS colours.

Some methods of printing (ie offset printing) use a CMYK colour process. CMYK stands for Cyan, Magenta, Yellow and Black. These are the primary colours for print. They use a percentage of each of the four colours to create a new colour (see below).

When providing a PMS colour to a printer, their computer systems will automatically convert your PMS colour to its closest match of a CMYK colour.

Here is an example using the colour Green:
Printing color CMYKTo print the above green it needs to be broken down into four different parts.

Printing a PMS colorTo print this green you use the Pantone ink for Pantone colour 362 and it does not have to be broken down.

Converting PMS to CMYKThe above image of the orange is an example of what happens when you convert a PMS colour to CMYK. You’ll see that you can lose a bit of the depth of the original colour.

You also need to consider what is the material being printed? Is it fibrous – will it absorb some colour more than others?

The Solution!

If you’re worried about not getting an exact match of colour for your logo, the printer can print off a sample sheet of colour swatches, using 5-10% gradient of the colour (for a small fee) to best identify the closest match to your PMS colour.

Alternatively, the printer can use a PMS ink but this will substantially increase the price of your job, particularly if it is a small print run (100’s not 1000’s).

Its all about the Colour!

Why Use Recognised Promotional Suppliers

We often get customers asking us to purchase and brand certain products they find online or in retails stores. We are often quote hesitant to do this for several reasons.

Designated Promotional Products are :

1) Manufactured to produce good print area’s so that your message / logo gets maximum exposure
2) Made to be printed, laser engraved etc so the logo sticks and stays. Often, other products need to be treated before hand which adds costs
3) Liability – we have relationships with regular suppliers which is our safety net if something goes wrong. This is not only with the item itself but there can be complications in the printing
4) Often, retail products are packaged in blisters packs etc which adds costs to remove the packaging before printing and then looks unsightly when repacked into the same packaging
5) When looking online at overseas pricing,  add-ons like freight, customs fees are often not easy to calculate and severely increase the costs
6) Payment – you need to pay for these items upfront, meaning all liability sits with the payee if the product is not up to spec, delivered in full or does not turn up at all

promotional products work


Matthew Bywater

Marketing Strategist

For more marketing insight from Matthew check out his blog –www.matthewbywater.com

Customise thru the Clutter

With so many advertising mediums available today, you often hear advertising types say cliches such as “cutting through the clutter”. While old and cliched, it is very true, the average consumer will be exposed to at least 3,000 ads per day. Talk about clutter!

custom promotional umbrella

This is one of the reasons why in the promotional product industry, we encourage the use of customised products – not just to be unique but more importantly, to be smart. By customising in a way that makes your customer notice and think about your promotional item then the uptake of your message or brand is increased dramatically. Particularly when the client using the promo item either shows off the funky item or has other people mention it – reinforcement is a powerful tool!

Matthew Bywater
Marketing Strategist

For more marketing insight from Matthew check out his blog –www.matthewbywater.com

Variable Data Printing – Now It ‘s Personal

Promotional Product CustomisationWe all love to see our own name in lights.  Not to suggest that we all suffer from extreme vanity, but it is an indication that we all want to feel like an individual not a number. This is where Variable Data Printing (VPI) comes in, it allows elements like text and images to be changed from one printed item to the next while keeping the main body of advertising copy and images the same.

In the past this has been available for printed mediums like brochures and flyers and has been used for years by direct marketers. in fact we have got that used to it that any letter/email we receive addressed to “To Whom it May concern”, or the “To the Householder”) we tend ditch immediately.

The returns for variable printing vary from double the normal return at the basic level to 10-15 times the return for fully variable jobs.

Now this technology is available to many promotional products. VPI offers us the chance to personalise each promotional product to an individual client’s name, nickname or project teams. What better way to resonate with a client then by putting their name on each item that show that the product given was selected just for them.

What’s more, by personalising the client now has a sense of ownership with the promotional product increasing the likelihood the item will be kept.

Promotional Products Customisation

Promotional products that can be personalised include – Aluminium Drink Bottles, Mugs, Vitamin Water, Bottled Water, Metal Pens, Tape Measures, Bar Runners, Travel Mugs, Notepads, Keyrings, Mouse Mats, Magnets, Badge Holders, Lip Balm, Hand Sanitiser Gel, Calculators and Coasters.

All you have to do is send through a list of names in spreadsheet and your promotional products consultant can do the rest.

 

Matthew Bywater
Marketing Strategist

For more marketing insight from Matthew check out his blog – www.matthewbywater.com