Category Archives: Customisation

Elevate your Branding with Custom Shaped Balloons

Regular readers of this promotional products blog know we love customisation as it shows uniqueness, innovation and really separates your branding from the crowd.

These custom shaped foil balloons turn your logo into a floating 3D piece of art. Made of foil, they last longer than the usual latex made balloons, which means they can be used over and over again. 

Getting Extra Creativity with Your Brand is in the Bag

Tote bags have been a long time favourite as a promotional item, and for good reason. According to the Advertising Specialty Institute; on average; a promotional tote bag delivers 5881 impressions!

Promo Bag Colouring in Tote Bag Custom

                                   Custom Colouring on Tote Bag

These Colouring-In-Tote Bags allow good interactivity with your brand (ie greater engagement) and allows your younger clients some creativity. Use a standard print or custom the print with your own branding and imagery.

Branding is on the tote bag and the crayon box. P.S The crayons are non-toxic.

Next Promo is in the Bag

Your next Promo is in the Bag

Football Season is Nearly Here

Football season is only a few months away and what better way to get into the season then with branded footballs. Putting your logo on branded football is an fun, interactive way of branding and showing relevance to the season.

Promo Ball

Steeden Custom Branded

We offer major brands like Sherrin and Steeden along with generic versions. Full colour printing is also available. Customised footballs make for great sales baits, gifts and brand recognition.

Branded footballs are also great promo’s for corporate events and trade shows.

To customise footballs with branding that last; does take 6-10 weeks, so now is the time to start your order.

Sherrin Branded

Promo Balls

 

It’s Time to Start thinking “Christmas”!!!

We all know that during the countdown to the end of the year, the weeks really do fly by. To avoid the “Christmas Rush” it is better to plan ahead of the holiday season to meet your deadlines or have your giveaways delivered on time.

One of the biggest aspects of holiday season planning will be to boost the message of your Marketing Campaign — what to offer, how much will it cost and when to offer it.

Create a marketing plan, sketch out your holiday marketing goals, areas of emphasis, a rough budget and prioritise customer delight but still in line with your brand message. If you want to drive your promotions this holiday season, position your products as a lifestyle choice. This strategy empowers the consumer to be part of an ideal (e.g. fitness, adrenaline junky, luxury and etc.). By human nature, we want to join these types of lifestyles. Therefore, the consumer mindset changes and are eager to embrace a lifestyle as they select your product over the competition.

Take Christmas to the next level with our fully customised advent calendars to promote your business during the Festive Season this year.

When you celebrate holidays early, you get a chance to have fun with your customers, outshine the competition, and dramatically increase sales.

Sock it to ’em

Digital technology has revolutionised many industries and the promotional products industry is no different. Digital printing has allowed for greater flexibility by reducing the cost of printing in multiple colours, allows full colour printing, allows for gradients in logos and covers larger or complete area’s without being expensive.

While caps, polos and jackets have always been popular promotional items (and can all be digitally printed), socks have been an underused promotional item. With digital printing and the low quantities required (as low as 25) promotional socks are starting to take off.

They also make an ideal item for industry or product puns.

Cell more Through Customisation

Regular customers of 4Promote know we like to recommend customisation for your promotional products. It is a great way to stand out from the crowd and display an innovative image to your brand.

When we come across great idea’s from whomever and wherever we like to share them. While some say imitation is the greatest form of flattery, we do recommend to use these ideas as catalyst rather than be a straight out copy-cat.

This idea from the South African Mobile Phone Company, Cell C, is not only practical for their clients but also is  in sync with their product offering. A book of ideas on how to save energy and live a greener lifestyle with a built in solar power battery charger.

4Promote-Promotional-Products-Cell-more-Through-Customisation-Blog-2

Apart from a book of tips on how to be more efficient, this idea could be used for a diary, work diary, daily planner, daily task manual etc.

4Promote-Promotional-Products-Cell-more-Through-Customisation-Blog

Matthew Bywater
Marketing Strategist
For more marketing insight from Matthew check out his blog –
www.matthewbywater.com

Reducing Waste can be a Shoe-In

Of the 3 R’s of recycling (Reduce, Reuse, Recycle), Reduce is perhaps the most powerful R as it means unnecessary items are not produced in the first place therefore negating or limiting the need for the other 2.

Puma’s answer to this was the Clever Little Bag which uses 65% less cardboard and has no laminated printing or tissue paper. It also weighs less and takes up less space than a traditional shoe box which means shipping costs are reduced.

Reducing-Waste-can-be-a-Shoe-In-Blog-PUMA-Shoe-Box-2

The Clever Little Bag also becomes a carry bag which negates the need for a shopping bag along with making a convenient promotional item. Promotional items with the greatest practical use will return the greatest cost per impression.

Reducing-Waste-can-be-a-Shoe-In-Blog-PUMA-Shoe-Box


Matthew Bywater
Marketing Strategist
For more marketing insight from Matthew check out his blog –
www.matthewbywater.com

Bottle up for a World Cup

Bottle-up-for-a-World-Cup-BlogFor the 200 FIFA World Cup of the Brazilian soccer team uniform was made of recycled plastic bottles – about 8 bottles per jersey. The plastic bottles retrieved from landfills in Japan and Taiwan. After being melted down they were turned into yarn to produce the materials.

By using recycled PET bottles, Nike reduced their energy consumption by over 30% compared to normal polyester. They also saved over 13 millions bottles from going to landfill.

This same process is available in Australia to the promotional products industry. Pictured here are promotional polo shirts and caps which are made of 100% RPET recycled material. These promotional items also come with a swing tag proclaiming the environmental benefits of this material so you can subtly boast your green credentials.

                         4Promote-Promotional-Products-Bottle-up-for-a-World-Cup-Blog-Corbel-Polo                              4Promote-Promotional-Products-Bottle-up-for-a-World-Cup-Blog-PET-Cotton-Sandwich-Cap

                                   Corbel Polo                                       PET/Cotton Sandwich Cap


Matthew Bywater
Marketing Strategist
For more marketing insight from Matthew check out his blog –
www.matthewbywater.com

Paddle Up Your Promotion

Following on from the previous blog on beer growlers, here is another promotional product idea for the dedicated beer lover. Great for beer parties and corporate events the beer paddle makes for a great conversation creator. Talking about the Hoppiness or comparing a lager to a Pilsner sure beats that awkward intro of talking about the weather.

4Promote-Promotional-Products-Paddle-Up-Your-Promo-Blog-Beer Paddle Tasting Tray

This beer paddle picture is made of Acacia wood and comes with 4 mini beer glasses. A great to subtly promote your brand in a fun atmosphere.

Madison-Drink-Responsibly