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A Pen is just not a pen!

Nowadays the ole’ pen is not just a pen! With technology quickly overtaking the role of hand written communication, the pen’s versatility has had to evolve. Over time it has developed enhancements to be just not a writing instrument – it’s become a tool with the introduction of a stylus, it can carry data around […]

When Hackers Outdo your Promo Marketing

In a recent visit to the dentist I happened to notice this doorstopper (pictured). Straight away I thought what a great little idea by Colgate. It has some of the great hallmarks of a great promo item – It took me by surprise as it was out of place humorous Dentist would love it as […]

Cell more Through Customisation

Regular customers of 4Promote know we like to recommend customisation for your promotional products. It is a great way to stand out from the crowd and display an innovative image to your brand. When we come across great idea’s from whomever and wherever we like to share them. While some say imitation is the greatest […]

Reducing Waste can be a Shoe-In

Of the 3 R’s of recycling (Reduce, Reuse, Recycle), Reduce is perhaps the most powerful R as it means unnecessary items are not produced in the first place therefore negating or limiting the need for the other 2. Puma’s answer to this was the Clever Little Bag which uses 65% less cardboard and has no […]

Customise Your Safety Wear Range

We all know the importance of hi vis safety wear in the workplace. We also know the value of good branding on uniforms when it comes to brand awareness, customer engagement and staff involvement. Now we have a way to achieve all this with Dye Sublimated Hi Vis Work Wear. With Dye Sublimation we can […]

Power Banks – Which One?

Don’t get caught out with the wrong power bank! There are a few things you need to consider, based on what you want to charge, how many times and how quickly you want it done! 1.  Capacity Know the battery capacity of your device – see the table below as a guide. If your battery […]

Customise thru the Clutter

With so many advertising mediums available today, you often hear advertising types say cliches such as “cutting through the clutter”. While old and cliched, it is very true, the average consumer will be exposed to at least 3,000 ads per day. Talk about clutter! This is one of the reasons why in the promotional product industry, we encourage the […]

When Design trumps Product Choice

As a promotional products strategist we are often asked to come up with a new innovative promotional product. However at times the product itself may be less important than the design. Japanese design company Nendo has come come up with a great way of displaying the “glass half full” philosophy for Starbucks Japan. These mugs are printed with a design […]