Category Archives: Creative Design

A Pen is just not a pen!

Nowadays the ole’ pen is not just a pen!

With technology quickly overtaking the role of hand written communication, the pen’s versatility has had to evolve.

Over time it has developed enhancements to be just not a writing instrument – it’s become a tool with the introduction of a stylus, it can carry data around with you on an included USB, through a banner pen it can communicate a detailed message. There are torch pens, tri-colour pens, pen & pencil pens, “leveller” pens, some have a small torch on the end for when you really want to write in the dead of night and there is a pen that has small flag notes included, for when you really want to write yourself a reminder and can’t find that bit of paper!

New to the market is the Shining Illuminated Stylus Pen which will light up your logo for dramatic impression. With twist tip action this pen will shine through your hands with the push of the stylus for illumination.

Shining Illuminated Stylus Pen

The good ole’ pen – keeps shining through! Still a huge favourite and bestseller for promotional products – an easy leave behind, always used!

Kylie Petteit
Promotions Consultant

When Hackers Outdo your Promo Marketing

In a recent visit to the dentist I happened to notice this doorstopper (pictured). Straight away I thought what a great little idea by Colgate. It has some of the great hallmarks of a great promo item –

  1. It took me by surprise as it was
    1. out of place
    2. humorous
  2. Dentist would love it as it focuses in on their vocation
  3. Location – what better place to subtly remind your clients of your brand than the place they go for checkups or worse!!

It was only when I looked closer at the item that I realised it was misspelt (Goldgate or Colgate). I did a quick search and could not find that Colgate had had originally instigated this, so I assume it was hacked. What an opportunity for a good lighthearted promo!

With the low cost of polyurethane, BS and PVC plastic moulds, creating a custom promotional item is only one good idea away.

Matthew Bywater

Marketing Strategist
For more marketing insight from Matthew check out his blog –
www.matthewbywater.com

Cell more Through Customisation

Regular customers of 4Promote know we like to recommend customisation for your promotional products. It is a great way to stand out from the crowd and display an innovative image to your brand.

When we come across great idea’s from whomever and wherever we like to share them. While some say imitation is the greatest form of flattery, we do recommend to use these ideas as catalyst rather than be a straight out copy-cat.

This idea from the South African Mobile Phone Company, Cell C, is not only practical for their clients but also is  in sync with their product offering. A book of ideas on how to save energy and live a greener lifestyle with a built in solar power battery charger.

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Apart from a book of tips on how to be more efficient, this idea could be used for a diary, work diary, daily planner, daily task manual etc.

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Matthew Bywater
Marketing Strategist
For more marketing insight from Matthew check out his blog –
www.matthewbywater.com

Reducing Waste can be a Shoe-In

Of the 3 R’s of recycling (Reduce, Reuse, Recycle), Reduce is perhaps the most powerful R as it means unnecessary items are not produced in the first place therefore negating or limiting the need for the other 2.

Puma’s answer to this was the Clever Little Bag which uses 65% less cardboard and has no laminated printing or tissue paper. It also weighs less and takes up less space than a traditional shoe box which means shipping costs are reduced.

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The Clever Little Bag also becomes a carry bag which negates the need for a shopping bag along with making a convenient promotional item. Promotional items with the greatest practical use will return the greatest cost per impression.

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Matthew Bywater
Marketing Strategist
For more marketing insight from Matthew check out his blog –
www.matthewbywater.com

Customise Your Safety Wear Range

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We all know the importance of hi vis safety wear in the workplace. We also know the value of good branding on uniforms when it comes to brand awareness, customer engagement and staff involvement.

Now we have a way to achieve all this with Dye Sublimated Hi Vis Work Wear. With Dye Sublimation we can not only print in full colour but can print on large areas of shirt for maximum exposure and creativity.

Need help coming up with a creative design, contact one of promotional consultants for advice.

 

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Power Banks – Which One?

Don’t get caught out with the wrong power bank! There are a few things you need to consider, based on what you want to charge, how many times and how quickly you want it done!

1.  Capacity

Know the battery capacity of your device – see the table below as a guide. If your battery is 1500mAh and is 0% now, a power bank with 2200mAh can charge your phone 1 time. If your battery is 3000mAh and is 0%,  a power bank with 2200mAh will not be able to re-charge to full because the phone battery capacity is higher than the power bank, so it may only charge 75%.

It’s important to note that a power bank will not deliver its full advertised capacity to your device – some of this energy is lost through the heat generated and voltage conversion.

If you require  a power bank that is able to charge your phone several times, you need a power bank with higher capacity.

iPhone 5S 1560 mAh Samsun Galaxy S5 2800 mAh
iPhone 6 1810 mAh Samsun Galaxy Tab S (10″) 7900 mAh
iPad Air 2 7340 mAh HTC One (M8) 2600 mAh
iPad 4 11,560 mAh Nokia Lumia 920 2000 mAh
Blackberry Z10 1800 mAh

2. Output Specification

This refers to how quickly a power bank will charge your device. 1A – 1.5A output is generally for smartphones, 1.5A – 2.0A output is generally for tablets. You can use either output to charge any USB device – it will draw only the power it needs. However, you might find some tablets, usually iPads, will refuse to charge from lower specified outputs.

3. Number of Outputs

1 output  to charge 1 device, 2 outputs to charge 2 devices simultaneously. Obviously this will draw more power!

4. Short Circuit & Overcharge

Choose a power that can automatically cut off the electricity when charging the battery full, because overcharge will certainly shorten the life of the bank. Look for one that features a power cut when a short circuit occurs.

5. Portability

Different sizes suit different needs. Some will fit in your pocket, others you need a bag for! If you’re going mobile pick one that suits lifestyle.

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Click here for more Power Banks

Customise thru the Clutter

With so many advertising mediums available today, you often hear advertising types say cliches such as “cutting through the clutter”. While old and cliched, it is very true, the average consumer will be exposed to at least 3,000 ads per day. Talk about clutter!

custom promotional umbrella

This is one of the reasons why in the promotional product industry, we encourage the use of customised products – not just to be unique but more importantly, to be smart. By customising in a way that makes your customer notice and think about your promotional item then the uptake of your message or brand is increased dramatically. Particularly when the client using the promo item either shows off the funky item or has other people mention it – reinforcement is a powerful tool!

Matthew Bywater
Marketing Strategist

For more marketing insight from Matthew check out his blog –www.matthewbywater.com

When Design trumps Product Choice

As a promotional products strategist we are often asked to come up with a new innovative promotional product. However at times the product itself may be less important than the design.

Japanese design company Nendo has come come up with a great way of displaying the “glass half full” philosophy for Starbucks Japan. These mugs are printed with a design of a caramel macchiato, latte or Americano on the bottom. A mug that gets you thinking, now that is smart!
promotional coffee mugs

 

Matthew Bywater
Marketing Strategist

For more marketing insight from Matthew check out his blog – www.matthewbywater.com