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Getting Extra Creativity with Your Brand is in the Bag

Tote bags have been a long time favourite as a promotional item, and for good reason. According to the Advertising Specialty Institute; on average; a promotional tote bag delivers 5881 impressions! These Colouring-In-Tote Bags allow good interactivity with your brand (ie greater engagement) and allows your younger clients some creativity. Use a standard print or […]

Need Special Op’s for your next Promo?

Check out these caps from the retail quality brand Decky. While the Camo look is not for everyone it can certainly enhance a theme for team building events, boot camps, fitness trainers or even just for that rugged outdoor look. With their varied print they also hide the dirt well, which means the cap will […]

Are your Clients Seen in Athleisure Wear

In recent times we have seen a fashion trend with people wearing their gym gear well beyond going to and from the gym. The sporty come stylish look, along with the comfortable nature of the materials, have seen this sector grow to annually to over $80B USD market globally. It’s also the fastest growing category […]

PARKER & WATERMAN PEN specials

Need a great idea for your client’s next promotional campaign? Look no further than the Parker and Waterman Pens! Parker and Waterman pens are not only a household name, they are iconic! There would be very few people in Australia that did not own a Parker or Waterman pen at sometime in their life, and often […]

It’s Time to Start thinking “Christmas”!!!

We all know that during the countdown to the end of the year, the weeks really do fly by. To avoid the “Christmas Rush” it is better to plan ahead of the holiday season to meet your deadlines or have your giveaways delivered on time. One of the biggest aspects of holiday season planning will […]

Promoting Reuse; One Coffee at a Time

Nothing says daily routine like a morning coffee, in fact over 2.25 billion cups are served everyday. What a great opportunity to be there everyday promoting your message. Reusable coffee / travel mugs make a tremendous promotional product for this reason. When your clients use your promotional travel mug they see your branded message every […]

Wheeling out a Promo

Do your potential clients spend a lot of time in a car? Across Australia’s major cities, increasing traffic means we are spending ever more time in our cars. The Bureau of Infrastructure, Transport and Regional Economics estimates of the ‘avoidable’ social costs of congestion (where the benefits to road users of some travel in congested […]

Reducing Waste can be a Shoe-In

Of the 3 R’s of recycling (Reduce, Reuse, Recycle), Reduce is perhaps the most powerful R as it means unnecessary items are not produced in the first place therefore negating or limiting the need for the other 2. Puma’s answer to this was the Clever Little Bag which uses 65% less cardboard and has no […]

The Right Questions Equals Success In Promotions

Asking the right questions is the start for a successful promotional campaign. Often we jump straight into the tactical side of promotional products (the products themselves)then try to marry the promotion back to the product we are promoting. The missed opportunity here is our advertising medium is often not congruent with the story we wish […]

Maximising Your Promotions Budget

When choosing how to allocate your promotional budget it is critical to understand the Cost-Per -Impression (CPI). CPI’s are used to measure the effetiveness of advertising, it calculates how much it costs to make an impression on a target client. For example, if a $3,000 magazine advertisment gets viewed once by 100,000 potential clients the […]