Category Archives: Corporate Events

Go Long Sleeve for Sun protection and Brand Extension

Corporate uniforms and clothing have long been an effective branding tool, in a global advertising effectiveness study, 35% interviewed in Sydney said they owned a company branded shirt.

With the summer months and the increased sun exposure, long sleeve polos and tees are becoming an evermore popular promotional item. With UPF factors from 35 up to 50 and cool, lightweight materials available with moisture wicking (i.e they increase body cooling by moving moisture away from the body and into the atmosphere), they become a favourite for your customers to wear.

Elevate your Branding with Custom Shaped Balloons

Regular readers of this promotional products blog know we love customisation as it shows uniqueness, innovation and really separates your branding from the crowd.

These custom shaped foil balloons turn your logo into a floating 3D piece of art. Made of foil, they last longer than the usual latex made balloons, which means they can be used over and over again. 

Branding with the Sound of Summer

Nothing says summer like the sound of cricket, and just because many of your clients are taking a break, that doesn’t mean your marketing has to. Summertime promotions mean your marketing is working all summer time long, even though your clients or you may not be.

custom branded backyard cricket set

Backyard Cricket Set

This Bayard cricket set is a great way to get your branding working for you in a fun and non-intrusive way. The set includes

8-pcs Vintage inspired backyard cricket set

  • Set includes: SH size cricket bat (82cm), 4 x wickets (69cm H x 2.5cm dia.), 2 x bails (9cm L x 2.5cm Dia.), red semi-soft cricket ball (8cm Dia.)
  • Supplied: in a BYCC natural canvas carry bag with two carry handles

The backyard cricket set will work great as a summertime promotion, Christmas gift for clients and staff, corporate getaways, Australia Day and team building events. Also an enticing Gift with Purchase for those cricket fanatics.

Sports Ripstop Cap with Bee Hive Mesh and Towelling Sweatband

Check out this lightweight running cap, it has a reflective trim and touch-strap for safety, a towelling sweatband for comfort and beehive mesh sides for cooling. The rest of the cap is made of ripstop material for durability and lightness of weight.

The large front panel means you can custom brand with your logo with embroidery, plastisol transfer, screen printing or thermal vinyl print. This sports cap is ideal for corporate games, sponsorships and tram events.

Sports Ripstop with Bee Hive Mesh and Towelling Sweatband white/black

Sports Ripstop White/Black

Sports Ripstop with Bee Hive Mesh and Towelling Sweatband navy/grey

Sports Ripstop Navy/Grey

Sports Ripstop with Bee Hive Mesh and Towelling Sweatband black/grey

Sports Ripstop Black/Grey

7 Fashion Trends for the Australian Uniform Industry in 2019

The following post is by Mike Lyne of Entity brands, one of 4Promote’s suppliers. Entity Brands brings retail brands to the promotional products industry in Australia. These brands include Nike, The North Face, Port Authority, Ogio, Sportek, Bella + Canvas plus many more high-end retail brands.

The gap between retail fashion and promotional uniforms is closing fast.

ASI notes, when it comes to apparel, tomorrow’s promotional trends are no longer yesterday’s retail hand-me-downs. Suppliers and distributors are on the pulse of the most relevant fabrics, cuts and colours; it’s never been easier to make both a brand and a fashion statement.’

social fashion

With that in mind let’s look at 7 fashion trends for both retail and promotional uniforms in 2019. Prepare yourself for some 1990’s nostalgia.

1. Sustainable and Organic Fabric

Prevalent in almost all aspects of Australian modern society, we’re becoming increasingly aware of our environmental and social impact and responsibility. For many this extends to what they wear. Expect to see a surge in requests for organic and sustainable fabrics in 2019.

Since reports surfaced in 2017 on the increase in landfill dumping of unwanted clothes, the need for recycling made its way into apparel, especially that of man-made fabrics such as polyester. Similarly, organic became a fashion trend in its own right. Price became a secondary concern behind the need for organic produce and cotton.

Regardless of your personal view on this, there is no doubt that demand for organic and sustainable clothing is growing.

Alternative Colourblock Rocky Eco-Fleece Zip Hoodie

Pictured: Alternative Colourblock Rocky Eco-Fleece Zip Hoodie

2. Heathering

Creating a unique textured look, appealing to the desire for something fashionable.

‘Companies are increasingly looking to get away from the traditional corporate colours of black and navy and are wanting other, more fashion forward but still neutral colourways,’ says Nick Anstee, marketing specialist with Stormtech. ‘Heather colours provide a unique textured look to the fabric with the high perceived value, but these colourways, when done right, are still subtle enough that they don’t detract from whatever corporate logo is added to the garment.’

Heather fabrication continues to grow in popularity, extending further than t-shirts and hoodies, into outerwear such as Soft Shell.

Heathering inspiration: Sport-Tek’s Electric Heather Soft Shell Jacket.

3. Activewear

Another category straight from the retail fashion world, with a lot of mileage left in the tank. Activewear (or athleisure), a fashion trend that offers the wearer a casual, yet active and dynamic appearance.

We’re of course talking elevated yoga pants, matched with a well-fitted scoop neck t-shirt. Activewear is becoming regularly sited in the office, with 2019 set to see the trend explode.

The ultimate work-life balance look, effortlessly crossing social settings, from the office, to lunch, to the gym. Or at the least providing the perception that we’re hitting the gym.

Activewear inspiration: Ogio Endurance Ladies Verge Scoop Neck

Activewear-1

Pictured: Ogio Endurance Crux Soft Shell Men & Ladies

4. Neon

Stay with me here, this one’s straight out the fashion world and off the run way. Neon is back baby! Expect to see purchases of the more ‘daring’ colourways grow in popularity throughout 2019. For promotional uniforms this one is game-set-and-match, providing a visually striking, head-turning brand statement.

Colourblocking, with bright neon accents on darker colours has been popular in promotional uniforms for years, and long may that badass look continue. But expect to see the amount of neon grow against the darker traditional colours in 2019.

One thing’s for sure, neon is no longer just for tradies. I for one can’t wait to get my hi-vis on!

Neon inspiration: Nike Dri-Fit Colorblock Icon Modern Fit Polo

5. The Puffer Vest

Back from the 90’s with a vengeance, no doubt you’ve witnessed the return of the puffer on the streets of Australia throughout the later part of winter 2018. Granted they’re about to go into hibernation for the summer. But expect to see them back in full force come June 2019.

What we love about the puffer vets, (all vests for that matter,) is the ability to create a branded layered uniform that provides a business casual, individualistic look, without losing brand awareness.

Puffer vest inspirationThe North Face Ladies ThermoBall Trekker Vest

6. Tie-Dye

Again, don’t shoot the messenger, ‘tie-dye is covering the spring 2019 runways’ says Fashionista. It’s hard to predict whether this will make it to promotional uniforms in 2019, but we’re putting our money on yes, at least in creative companies, those looking to create a unique look, whilst staying fashion focused.

Tie-dye inspiration: Port & Company Window Tie-Dye Tee

7. Bags as Fashion Accessories 

When we talk about fashion trends, we can’t skip bags. No outfit is complete without the bag, especially brand-name bags.

Fashionable brand-name backpacks for the office worker’s commute, and larger luxury bags for media and tech companies is big business. If you’re not onto this growing trend, get on board. We consider brand-name bags to be one of the hottest trends ahead.

Ogio Backpack 2

Pictured: Ogio Apex Rucksack

Now it’s your turn, what enquiries are you increasingly fielding and what are your predictions for 2019?

Don’t let the Mozzies buzz your Clients this Summer

Of one of the many great memories of summer, the buzzing of Mosquito’s is not one of them. Having your clients be associated with your brand during good times is always a plus, if the location involves the great outdoors then these Anti-Mosquito polo shirts might just be the promo item you are looking for.

Available in short and long sleeve (for extra sun protection), they are cotton backed on the inside for comfort, but moisture wicked polyester on the outside to move away perspiration to keep the wearer cool.

They come in a range of sizes, along with male, female and junior cuts. The work well for corporate activities and events that involve camping, bushwalking and fishing. Or just for that client loves the great outdoors.

Need a Summertime Promo?

The main message is the main message. A single is much more effective than multiple messages when it comes to advertising. When using promotional products to market your business you can also add in a subtle message without distracting from the main message.

An example is these Summertime hats that can be custom branded. Doing a summertime promotion, taking the team or VIP clients on an island getaway, then this promotional headwear with their summer designs just might be what you need.

New Cutter & Buck Polo – The Crescent

One of the retail brands that we supply for custom branding is Cutter & Buck. They have just released the CB Men’s Crescent Polo.

The Crescent polo is made of 100% DryTec interlocked jacquard material. It is a lightweight moisture wicking material, which means it will pull the perspiration from your body out through the material to be dried off. This makes for a cooler wearing shirt (temperature and looks wise).

The  Crescent Polo is also a low maintenance shirt that resists wrinkles and needs little to no ironing. This makes it an ideal shirt for on the go sale reps, trade shows and corporate golf days.

Time to get Organised for next Season’s football Launch

The cricket season is barely underway so it may seem odd that we are promoting custom branded footballs. The value of promotional products is their longevity, and for that, your branding has to last.

To print custom branded footballs with a life lasting branding, on we need to print these at time of construction before final finishing layers have been applied. Otherwise, we risk the brand being rubbed off through abrasion and moisture.

From design confirmation to delivery it takes approximately 120-150 days (unless you want to foot the extra bill for airfreight). So if you want to include branded footballs; the best time to start is now.

We have a range of footballs available for all budget types from generic balls to major brands like Sherrin, Steeden, Gilbert, Spalding and Buffalo.

Full-colour printing is available across the whole ball and you can use the retail brand (eg Sherrin, Steeden etc) for extra credibility. There is miniature, mid-size and full-size versions available in a range of colours. Also, the materials range from leather to PVC and synthetic rubber.

Custom branded footballs work well for

  • Corporate Events
  • Incentive to buy programs
  • Trade shows*
  • Brand launches
  • Seasonal promotions

* One of my favourite trade show promotions is to give away a miniature branded ball to all attendees with the full size available on the stand for exchange (ie incentive to buy, contact details – whatever is the trade show objective).

Matthew Bywater

Marketing Strategist
For more marketing insight from Matthew check out his blog –
www.matthewbywater.com