Marketing for Real estate customers is one of the most intensive and competitive there is. With real estate generally the largest purchase/sale most people make; portraying trust is vitally important. It is not just trust in general, but trust over all the real estate competitors that must be portrayed.
This is where a well thought out promotional products campaign will gain a better return on investment over cheap or generic promotional products. Every real estate agent is doing magnets, keyring, pens etc. What are you doing to differentiate from the competition?
A well thought out promotional program will include –
- The company’s Unique Selling Proposition
- A local area marketing campaign
- Joint Ventures
- Positioning to gain exposure to your contact’s family and friends
- Mailable items for low cost but still broad coverage
- Contact information – make it easy for the client
It is good to split the promotional items into two categories:
1) Community Awareness
Umbrella’s, Golf Balls (recycle through the local community), USB Key Flash Drive, Magnets, Marquees, Coffee Carry Bags, Drink Bottles for sports teams, Shopping Bags (for both areas)
2) Housewarming Gifts
Oven mitts, Aprons, Firestarters, Tape Measures, Torch, Box Cutters, Tool Kits, Screwdrivers, Smart Plugs, Fridge Magnet Clips, Food Clips, BBQ sets, Jar Openers, Reed Diffuser
For more products ideas click here
Also, check out this blog on local area marketing for more information – click here