Category Archives: Caps

Under Armour Promotional Apparel? – No Sweat

Under Armour is the latest brand to become available to the promotional products industry in Australia.  Under Armour joins Nike, Puma, Adidas and Izod as major apparel brands available to the promotions industry.

Under Armour is an amazing success story, started by Kevin Plank in 1996. Kevin was a college footballer (NFL) who was frustrated by the sweat-soaked t-shirts (undergarment) that he and most players wear under their uniforms.under_armour_polo_promotional_clothing

Changing at halftime consumed a lot of time,  also the sweat-soaked t-shirts added a lot of extra weight.  A dry cotton t-shirt weighs about 170 grams, soaking wet, it can weight up to 1.26 kg!!

Kevin went looking for an answer. He noticed that the compression shirts worn during practice kept dry. So Kevin took that knowledge and went about making T-Shirts with the same compression and moisture wicking material, and the rest (and almost US $4B in annual sales is history).under_armour_cap_promo_industry

Using Under Armour as you promotional apparel will give your branding instant recognition alongside one of the premier sporting apparel brands in the world.

Under Armour Polos and Caps work well at Corporate Golf Days, Team Events and for those that travel a lot and like to keep their ironing to a minimum.

Matthew Bywater

Marketing Strategist
For more marketing insight from Matthew check out his blog –
www.matthewbywater.com

Need Special Op’s for your next Promo?

Check out these caps from the retail quality brand Decky. While the Camo look is not for everyone it can certainly enhance a theme for team building events, boot camps, fitness trainers or even just for that rugged outdoor look.

With their varied print they also hide the dirt well, which means the cap will be worn for a longer period of time. That all equals a better cost per impression for your marketing dollar.

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