Category Archives: Apparel

Long Sleeve Hoodie Tee

Looking for a casual branded apparel look for summer? These T-Shirt Hoodies just might fit the bill. The modern look and feel can be custom branded with embroidery, full-colour transfers or screen printing.

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They come in an array of colours are made of a lightweight material at 160gsm (60%cotton/40% polyester for the Dark Marle, Navy, Navy Marle, Red Marle and Royal Marle) (99% cotton/1%viscose for White Marle) ( 100% Combed Cotton for black and white).

Go Long Sleeve for Sun protection and Brand Extension

Corporate uniforms and clothing have long been an effective branding tool, in a global advertising effectiveness study, 35% interviewed in Sydney said they owned a company branded shirt.

With the summer months and the increased sun exposure, long sleeve polos and tees are becoming an evermore popular promotional item. With UPF factors from 35 up to 50 and cool, lightweight materials available with moisture wicking (i.e they increase body cooling by moving moisture away from the body and into the atmosphere), they become a favourite for your customers to wear.

7 Fashion Trends for the Australian Uniform Industry in 2019

The following post is by Mike Lyne of Entity brands, one of 4Promote’s suppliers. Entity Brands brings retail brands to the promotional products industry in Australia. These brands include Nike, The North Face, Port Authority, Ogio, Sportek, Bella + Canvas plus many more high-end retail brands.

The gap between retail fashion and promotional uniforms is closing fast.

ASI notes, when it comes to apparel, tomorrow’s promotional trends are no longer yesterday’s retail hand-me-downs. Suppliers and distributors are on the pulse of the most relevant fabrics, cuts and colours; it’s never been easier to make both a brand and a fashion statement.’

social fashion

With that in mind let’s look at 7 fashion trends for both retail and promotional uniforms in 2019. Prepare yourself for some 1990’s nostalgia.

1. Sustainable and Organic Fabric

Prevalent in almost all aspects of Australian modern society, we’re becoming increasingly aware of our environmental and social impact and responsibility. For many this extends to what they wear. Expect to see a surge in requests for organic and sustainable fabrics in 2019.

Since reports surfaced in 2017 on the increase in landfill dumping of unwanted clothes, the need for recycling made its way into apparel, especially that of man-made fabrics such as polyester. Similarly, organic became a fashion trend in its own right. Price became a secondary concern behind the need for organic produce and cotton.

Regardless of your personal view on this, there is no doubt that demand for organic and sustainable clothing is growing.

Alternative Colourblock Rocky Eco-Fleece Zip Hoodie

Pictured: Alternative Colourblock Rocky Eco-Fleece Zip Hoodie

2. Heathering

Creating a unique textured look, appealing to the desire for something fashionable.

‘Companies are increasingly looking to get away from the traditional corporate colours of black and navy and are wanting other, more fashion forward but still neutral colourways,’ says Nick Anstee, marketing specialist with Stormtech. ‘Heather colours provide a unique textured look to the fabric with the high perceived value, but these colourways, when done right, are still subtle enough that they don’t detract from whatever corporate logo is added to the garment.’

Heather fabrication continues to grow in popularity, extending further than t-shirts and hoodies, into outerwear such as Soft Shell.

Heathering inspiration: Sport-Tek’s Electric Heather Soft Shell Jacket.

3. Activewear

Another category straight from the retail fashion world, with a lot of mileage left in the tank. Activewear (or athleisure), a fashion trend that offers the wearer a casual, yet active and dynamic appearance.

We’re of course talking elevated yoga pants, matched with a well-fitted scoop neck t-shirt. Activewear is becoming regularly sited in the office, with 2019 set to see the trend explode.

The ultimate work-life balance look, effortlessly crossing social settings, from the office, to lunch, to the gym. Or at the least providing the perception that we’re hitting the gym.

Activewear inspiration: Ogio Endurance Ladies Verge Scoop Neck

Activewear-1

Pictured: Ogio Endurance Crux Soft Shell Men & Ladies

4. Neon

Stay with me here, this one’s straight out the fashion world and off the run way. Neon is back baby! Expect to see purchases of the more ‘daring’ colourways grow in popularity throughout 2019. For promotional uniforms this one is game-set-and-match, providing a visually striking, head-turning brand statement.

Colourblocking, with bright neon accents on darker colours has been popular in promotional uniforms for years, and long may that badass look continue. But expect to see the amount of neon grow against the darker traditional colours in 2019.

One thing’s for sure, neon is no longer just for tradies. I for one can’t wait to get my hi-vis on!

Neon inspiration: Nike Dri-Fit Colorblock Icon Modern Fit Polo

5. The Puffer Vest

Back from the 90’s with a vengeance, no doubt you’ve witnessed the return of the puffer on the streets of Australia throughout the later part of winter 2018. Granted they’re about to go into hibernation for the summer. But expect to see them back in full force come June 2019.

What we love about the puffer vets, (all vests for that matter,) is the ability to create a branded layered uniform that provides a business casual, individualistic look, without losing brand awareness.

Puffer vest inspirationThe North Face Ladies ThermoBall Trekker Vest

6. Tie-Dye

Again, don’t shoot the messenger, ‘tie-dye is covering the spring 2019 runways’ says Fashionista. It’s hard to predict whether this will make it to promotional uniforms in 2019, but we’re putting our money on yes, at least in creative companies, those looking to create a unique look, whilst staying fashion focused.

Tie-dye inspiration: Port & Company Window Tie-Dye Tee

7. Bags as Fashion Accessories 

When we talk about fashion trends, we can’t skip bags. No outfit is complete without the bag, especially brand-name bags.

Fashionable brand-name backpacks for the office worker’s commute, and larger luxury bags for media and tech companies is big business. If you’re not onto this growing trend, get on board. We consider brand-name bags to be one of the hottest trends ahead.

Ogio Backpack 2

Pictured: Ogio Apex Rucksack

Now it’s your turn, what enquiries are you increasingly fielding and what are your predictions for 2019?

New Cutter & Buck Polo – The Crescent

One of the retail brands that we supply for custom branding is Cutter & Buck. They have just released the CB Men’s Crescent Polo.

The Crescent polo is made of 100% DryTec interlocked jacquard material. It is a lightweight moisture wicking material, which means it will pull the perspiration from your body out through the material to be dried off. This makes for a cooler wearing shirt (temperature and looks wise).

The  Crescent Polo is also a low maintenance shirt that resists wrinkles and needs little to no ironing. This makes it an ideal shirt for on the go sale reps, trade shows and corporate golf days.

Selecting Corporate Uniforms that just Work!

Branded corporate uniforms are an effective marketing tool to not only to utilise employees as walking billboards but to give a sharp, professional image for an organisation.

However, looking good over time and not just in the first few weeks should be the objective. That is where this Wash Me, Hang Me, Wear Me Elliot jackets from Gloweave come in. They are machine washable for easy care.

Being easy to clean and wear again for the employee, means they will always be looking clean, sharp and in uniform.

A variety of styles and colours are available, and they can be custom branded with your logo.

Make your Tees Pop with 3D Screen Printing

3D decorations have been used for promotional products for many years, mainly to do with 3D embroidery and 3D pvc promo items. However traditional screen printing for t-shirts can also use this technology.

The Toy Story franchise created 3D printed t-shirts with the ChromoDepth® 3D technology. The print looks like a normal 2-dimensional screen print until you put on the glasses and then the t-shirt comes alive. This technology has many applications including printing on carpet, colouring books, packaging, promo tattoos etc.

Chromadepth-3d-shirt-glasses            toy_story_promo_t-shirt-TS

What a great way to make your message stand out.

 

North Face for Co-Branded Apparel

Looking for extra oomph to your corporate wear program?

North Face has a great range of Soft Shell Jackets, Fleeces, Thermoball Puffers, Vests in both male and female cuts. All of these items can be co-branded so you get to leverage the massive branding of North Face with your own your logo/brand.

Co-branding North Face apparel works well for corporate wear programs, staff uniforms, client gifts and incentive programs.

north_face_far_north_fleece_jacketnorth_face_ladies_ridgeline_soft-shell

 

Under Armour Promotional Apparel? – No Sweat

Under Armour is the latest brand to become available to the promotional products industry in Australia.  Under Armour joins Nike, Puma, Adidas and Izod as major apparel brands available to the promotions industry.

Under Armour is an amazing success story, started by Kevin Plank in 1996. Kevin was a college footballer (NFL) who was frustrated by the sweat-soaked t-shirts (undergarment) that he and most players wear under their uniforms.under_armour_polo_promotional_clothing

Changing at halftime consumed a lot of time,  also the sweat-soaked t-shirts added a lot of extra weight.  A dry cotton t-shirt weighs about 170 grams, soaking wet, it can weight up to 1.26 kg!!

Kevin went looking for an answer. He noticed that the compression shirts worn during practice kept dry. So Kevin took that knowledge and went about making T-Shirts with the same compression and moisture wicking material, and the rest (and almost US $4B in annual sales is history).under_armour_cap_promo_industry

Using Under Armour as you promotional apparel will give your branding instant recognition alongside one of the premier sporting apparel brands in the world.

Under Armour Polos and Caps work well at Corporate Golf Days, Team Events and for those that travel a lot and like to keep their ironing to a minimum.

Matthew Bywater

Marketing Strategist
For more marketing insight from Matthew check out his blog –
www.matthewbywater.com

Izod Golf Brand now Available to the Promotions Industry

New to the promotional products industry in Australia is the Izod sports polo’s. Made famous through the golfing world, this athletic range adds a new dimension to promotional apparel.

Izod-Mens-Polo

The IZOD performance poly pique polo will keep you cool and dry at all times.  In addition, it is UV protected and antibacterial. They have a snap placket closure and ribbed knit collar.  The IZOD logo is on the right sleeve on most the polo’s available.

Izod-Womens-Polo

Izod joins a growing list of retail brands available to co-brand with your logo, including Nike, Puma, Adidas and Stormtech. Styles are available in Male and Female cuts.

We got your Winter Promotions Covered

As the winter weather approaches, now is a good time to look at Jacket, Vest and Hoodie options. We have a vast range to protect your clients and staff from the weather.

Whether you need a seam sealed jacket to keep out the rain, a vest for mobility, or a hoodie for that urban coolness, we have it. Our selection includes lightweight cool dry materials, softshell, puffer, and heavy duty styles that will handle the harshest of conditions.

Outwear items are not only great for brand awareness all winter long, they also make for great sales incentives. Make your promotions pay for themselves with series interest.

The STORMTECH products we supply are fully warranted to the original owner against defects in materials and workmanship for 3 years. If a product fails during that time due to a manufacturing defect, even after extensive use, we will repair the product, without charge, or replace it, at our discretion.

This warranty does not cover repairs made or attempted by third parties, damage caused by accident, improper care, negligence, normal wear and tear, the natural breakdown of colors and materials over time and use, and all decoration techniques applied to the product.

Stormtech-Warranty