Monthly Archives: August 2017

Give your clients a Sweet Break

Ever struggle to get your message read when mailing clients? One of the major obstacles is the immense load of information that passes across your customer’s desk on a daily basis.

In the promotional products industry we have loads of ways of helping to interact with your client to get them to stop and give your marketing message some attention.

One sweet (pun intended) way of doing it is with confectionery, this little promo pictured here Promo Confectionery Kit Kat Promo Confectionery Kit Kat is a great way of delivering your message while encouraging your client to take a break. Millions of advertising dollars spent by Nestle has helped with the “Have a break, have a Kit Kat” theme – why not take advantage of it.

Madison_talking_promo's

 

When Hackers Outdo your Promo Marketing

In a recent visit to the dentist I happened to notice this doorstopper (pictured). Straight away I thought what a great little idea by Colgate. It has some of the great hallmarks of a great promo item –

  1. It took me by surprise as it was
    1. out of place
    2. humorous
  2. Dentist would love it as it focuses in on their vocation
  3. Location – what better place to subtly remind your clients of your brand than the place they go for checkups or worse!!

It was only when I looked closer at the item that I realised it was misspelt (Goldgate or Colgate). I did a quick search and could not find that Colgate had had originally instigated this, so I assume it was hacked. What an opportunity for a good lighthearted promo!

With the low cost of polyurethane, BS and PVC plastic moulds, creating a custom promotional item is only one good idea away.

Matthew Bywater

Marketing Strategist
For more marketing insight from Matthew check out his blog –
www.matthewbywater.com

Charge Up your Clients

Some of our best marketing happens when we help out a client. This is because it is about them not us. With smartphone usage reaching 84% penetration in Australia, this has become an attractive area to locate your advertising.

Promotional Mini Emergency Power Bank

Promotional Mini Emergency Power Bank

There are many options to use promotional products on and around smartphones from branded cases, earphones, wallet attachments etc. But to solve a real pain point of every smartphone user is a real plus – battery running low. Carrying around a charge plug & cable or even a power-bank is not always convenient.

However this Mini Emergency Power Bank is small enough to fit in most jean coin pockets and weighs just 32.5 grams. It can charge a smartphone up to 50% capacity.

Matthew Bywater
Marketing Strategist
For more marketing insight from Matthew check out his blog –
www.matthewbywater.com

Bag Rules for Stadiums could be Clear

Security at stadiums for sporting and entertainment are becoming ever more restrictive. In a lot of NFL stadiums in the US bags are not permitted full stop. The same may soon apply here in Australia.

One option that the MCG and other Melbourne stadiums are assessing is “a clear bag policy”. This would allow security to quickly assess the contents for allowing not only quicker but also safer processing.

We have a range of clear PVC totes which are perfect for sporting events, concerts, picnics and more. They also make for great puns for tagline for products that have a “clear” message.

Matthew Bywater
Marketing Strategist
For more marketing insight from Matthew check out his blog – www.matthewbywater.com