Monthly Archives: July 2017

Watch out for WaterProof?

Promotional Watches have been a long time favourite for promotional merchandise programs. Perhaps one of the most confusing factors is when deciding to buy a water resistant watch and what the claims will actually deliver.

There is often a lot of confusion over shower proof, water proof and water resistant when it comes to watches. Firstly waterproof and shower proof mean pretty much the same thing. They are sealed sealed enough to survive a shower of rain but they’re not made to take pressure. If a watch says “no water resistance” don’t get it wet under any circumstance.

Water resistant watches are sealed to withstand a stated pressure. Commonly expressed as ATM (Standard Atmosphere). 1 ATM equals approximately a depth of 10 metres. 2 ATM is a depth of approximately 20 metres and so on.

Up to 3 ATM (30 metres) a watch is still not really water resistant, it should be fine if it is splashed on when raining but will not handle pressure at depth. The same applies for up to 5 ATM (50 metres) where is would survive being immersed in water but may not handle the added pressure of of swimming.

With a watch that has a 10ATM rating (100 metres), you can swim and snorkel safely, however the pressure at depth may cause the seals to leak so diving is not recommended. It should be noted that even if the watch is water resistant to 10ATM that does not mean it will always be able to go to 100m. Over time the seals weaken, hence the reason for a regular watch service. There is some conjecture over whether 10ATM is ok to dive with, to be on the safe side, 20ATM is best suited for diving in most situations.

All watches, no matter what claimed ATM they are, should not be worn in the shower or a hot bath as they are designed for cold water use only

And whatever the stated water-resistance you should never wear watches in the shower or in a hot bath as all timepieces are designed for use in cold water only. Particularly when a sharp change of temperature happens as the rubber in the seal can contract.

For a range of promotional watches including water resistant option click here

Matthew Bywater
Marketing Strategist
For more marketing insight from Matthew check out his blog –

Promoting Reuse; One Coffee at a Time

Nothing says daily routine like a morning coffee, in fact over 2.25 billion cups are served everyday. What a great opportunity to be there everyday promoting your message. Reusable coffee / travel mugs make a tremendous promotional product for this reason.

When your clients use your promotional travel mug they see your branded message every day, and generally at the very start of the day. For this reason ceramic coffee mugs and travel mugs have one of the best Cost Per Impressions in advertising.

Another huge benefit is the positive impact they have on the environment compared to the usual takeaway coffee cups which are made of cardboard. While cardboard is made of a renewable material the coating that keeps the cup protected from the hot coffee, polyethylene, is hard for many recycling facilities to remove so they end up in landfill. By some estimates there are over 500 billion disposable cups put into landfill every year.

Reusable coffee cups give us the first 2 “R’s” of the Environment (Reduce, Reuse, Recycle). They reduce the amount of disposable cups needed by reusing the same cup for every cup with drink.

Matthew Bywater
Marketing Strategist
For more marketing insight from Matthew check out his blog –

Watch out for Miners

Watches are well renowned for making ideal staff and client gifts, particularly for special occasions. In the mining industry they are often used as benchmark rewards for safety achievement. However due to the volatile environment on mine sites the selection of the watch make is of critical importance.

There is potential ignition of methane gas by an electric current from a battery powered watch. With a quartz watch you need a Mines Approved Watch. Another option is to use a watch with an automatic movement that has no battery or electrical power source or back up. The lack of electrical current by non-battery; automatic movement watches means they are already mine safe.

The back of the watch should be made of glass, so that the mechanical movement can be easily inspected (ie. mine security can check there’s no battery in the watch).

There are plenty of options with mine watches like varying waterproof or water resistance depths, styles and case options for extra presentation value.

Matthew Bywater
Marketing Strategist
For more marketing insight from Matthew check out his blog –

Wheeling out a Promo

Do your potential clients spend a lot of time in a car? Across Australia’s major cities, increasing traffic means we are spending ever more time in our cars. The Bureau of Infrastructure, Transport and Regional Economics estimates of the ‘avoidable’ social costs of congestion (where the benefits to road users of some travel in congested conditions are less than the costs imposed on other road users and the wider community) for the 8 Australian capitals (using an aggregate modelling approach) total approximately $16.5 billion for the 2015 financial year, having grown from about $12.8 billion for the 2010 financial year. And this will grow by at least 2% a year!!

The promotional products industry have loads of products that not only promote your brand in this space but are also quite useful for the driver. A promotional product that has some utility value is not only of benefit to your client but increases effectiveness of the promotion. This is due to more regular use (ie lower cost per impression) and the linkage of your brand to something of value to the client (it’s about them not you!).

Good ideas that fulfill both these benefits are phone chargers, phone mounts, mounted writing pads, travel mugs, sunglass clips, car sunshades, dash cams, first aid kits.

For more idea’s click this link on automotive promotional products

Matthew Bywater
Marketing Strategist
For more marketing insight from Matthew check out his blog –

Don’t Spin your Brand the Wrong Way

The world has gone crazy over these trendy new gadgets and they could easily be called the hottest item currently on the market.  But are suppliers in such a rush to stock and sell these spinners that they are overlooking important Safety & Compliance details?  Unfortunately it appears the answer is yes.  We have been watching the market, checking retail stores and listening to the news since the day these spinners hit the peak of their popularity.  What we have seen has been shocking as many suppliers, wholesale and retail, have marketed these spinners to all ages and have not made any mention (of any kind) about safety.

Suitable for All Ages? Nothing could be further from the truth, and there are clear standards around the world (Australia & New Zealand included) for products like these.

While there are many different models and styles available, we have found that more than 75% of the models on the market contain small parts that present a possible choking hazard.  AS/NZS ISO 8124.1:2016 is a standard that covers choking hazards in toys and AZ/NZS ISO 8124.3:2012 / AS 8124.7:2013 addresses the migration of certain elements like lead and other heavy metals that can be poisonous. Both of these standards need to be adhered to when launching a product that has play value and appeals to children.  Choosing to work with a supplier that has not properly addressed these standards could potentially put you AND your client into a PR nightmare.


The world is watching and there has already been a recall on an LED model here in Australia which you can read about by clicking here. 

As well as a little girl that choked on one of the components in the US as covered by CNN and can be found by clicking here.

More recently another recall has been issued, ALSO in Australia, in regards to a model with sharp edges which you can read up on by clicking here.

As a distributor and on-seller you have a choice on where you purchase the merchandise you sell. Exercise your right to choose and challenge your supply chain!  Protect your company and your client’s business by choosing to work with suppliers who are not only adhering to the necessary standards but also have the documentation to back it up!

What makes our spinners different?  Instead of focusing on price, our Product Development and International Compliance teams have been hard at work making sure our spinners ticked all the Safety & Compliance requirements. We have: 

– Age Graded our Fiddle Spinners (Ages 5 and up)

– Provided a Choking Hazard Warning AND the Age Grade on the Box

– Tested the Fiddle Spinners to EN71 Standards (which are more rigorous than current AUS/NZ standards) and cross checked the standards to ensure the results complied to AUS/NZ Standards.

We are happy to discuss any of this information if you or your clients have questions or concerns.  Additionally we are happy to supply testing documentation backing up everything we have stated above.

Info sourced from one of our suppliers – High Caliber

Cell more Through Customisation

Regular customers of 4Promote know we like to recommend customisation for your promotional products. It is a great way to stand out from the crowd and display an innovative image to your brand.

When we come across great idea’s from whomever and wherever we like to share them. While some say imitation is the greatest form of flattery, we do recommend to use these ideas as catalyst rather than be a straight out copy-cat.

This idea from the South African Mobile Phone Company, Cell C, is not only practical for their clients but also is  in sync with their product offering. A book of ideas on how to save energy and live a greener lifestyle with a built in solar power battery charger.


Apart from a book of tips on how to be more efficient, this idea could be used for a diary, work diary, daily planner, daily task manual etc.


Matthew Bywater
Marketing Strategist
For more marketing insight from Matthew check out his blog –