Monthly Archives: June 2017

Promoting to the Hood

Traditionally hoodies were used in the promotional products industry predominately as sports uniforms or for schools.

However that has changed in recent times; not only with the general trend in more casual dress in the broader community; but also due to the cooler styles and branding options available.

Materials have changed from basic cotton to include cool dry (moisture wicking types), cotton/polyester mixes, soft shell, nylon ripstop and even some that are more like a light weight jacket.

With 4-5 weeks notice we can also produce a fully custom branded hoodie!

Custom Branded Hoodie

Custom Branded Hoodie

For more hoodie options click here

Reducing Waste can be a Shoe-In

Of the 3 R’s of recycling (Reduce, Reuse, Recycle), Reduce is perhaps the most powerful R as it means unnecessary items are not produced in the first place therefore negating or limiting the need for the other 2.

Puma’s answer to this was the Clever Little Bag which uses 65% less cardboard and has no laminated printing or tissue paper. It also weighs less and takes up less space than a traditional shoe box which means shipping costs are reduced.

Reducing-Waste-can-be-a-Shoe-In-Blog-PUMA-Shoe-Box-2

The Clever Little Bag also becomes a carry bag which negates the need for a shopping bag along with making a convenient promotional item. Promotional items with the greatest practical use will return the greatest cost per impression.

Reducing-Waste-can-be-a-Shoe-In-Blog-PUMA-Shoe-Box


Matthew Bywater
Marketing Strategist
For more marketing insight from Matthew check out his blog –
www.matthewbywater.com

Bottle up for a World Cup

Bottle-up-for-a-World-Cup-BlogFor the 200 FIFA World Cup of the Brazilian soccer team uniform was made of recycled plastic bottles – about 8 bottles per jersey. The plastic bottles retrieved from landfills in Japan and Taiwan. After being melted down they were turned into yarn to produce the materials.

By using recycled PET bottles, Nike reduced their energy consumption by over 30% compared to normal polyester. They also saved over 13 millions bottles from going to landfill.

This same process is available in Australia to the promotional products industry. Pictured here are promotional polo shirts and caps which are made of 100% RPET recycled material. These promotional items also come with a swing tag proclaiming the environmental benefits of this material so you can subtly boast your green credentials.

                         4Promote-Promotional-Products-Bottle-up-for-a-World-Cup-Blog-Corbel-Polo                              4Promote-Promotional-Products-Bottle-up-for-a-World-Cup-Blog-PET-Cotton-Sandwich-Cap

                                   Corbel Polo                                       PET/Cotton Sandwich Cap


Matthew Bywater
Marketing Strategist
For more marketing insight from Matthew check out his blog –
www.matthewbywater.com

Paddle Up Your Promotion

Following on from the previous blog on beer growlers, here is another promotional product idea for the dedicated beer lover. Great for beer parties and corporate events the beer paddle makes for a great conversation creator. Talking about the Hoppiness or comparing a lager to a Pilsner sure beats that awkward intro of talking about the weather.

4Promote-Promotional-Products-Paddle-Up-Your-Promo-Blog-Beer Paddle Tasting Tray

This beer paddle picture is made of Acacia wood and comes with 4 mini beer glasses. A great to subtly promote your brand in a fun atmosphere.

Madison-Drink-Responsibly