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Promoting to the Hood

Traditionally hoodies were used in the promotional products industry predominately as sports uniforms or for schools. However that has changed in recent times; not only with the general trend in more casual dress in the broader community; but also due to the cooler styles and branding options available. Materials have changed from basic cotton to […]

Reducing Waste can be a Shoe-In

Of the 3 R’s of recycling (Reduce, Reuse, Recycle), Reduce is perhaps the most powerful R as it means unnecessary items are not produced in the first place therefore negating or limiting the need for the other 2. Puma’s answer to this was the Clever Little Bag which uses 65% less cardboard and has no […]

Bottle up for a World Cup

For the 200 FIFA World Cup of the Brazilian soccer team uniform was made of recycled plastic bottles – about 8 bottles per jersey. The plastic bottles retrieved from landfills in Japan and Taiwan. After being melted down they were turned into yarn to produce the materials. By using recycled PET bottles, Nike reduced their […]

Paddle Up Your Promotion

Following on from the previous blog on beer growlers, here is another promotional product idea for the dedicated beer lover. Great for beer parties and corporate events the beer paddle makes for a great conversation creator. Talking about the Hoppiness or comparing a lager to a Pilsner sure beats that awkward intro of talking about […]