It is well understood in modern day marketing that we need to niche right down in order to target smaller groups. The benefit here is that our marketing is more target specific enabling greater impact.
One way to do that with promotional products is to utilise products that symbolise the industry you are selling to. By doing this, you are showing the client that you know them. It is a great way of building rapport while showing that you are relevant in that sector.
Examples displayed here are great for the Auto industries and car enthusiast.
For more ideas on different industries check out our Industry Themes section of the website.
See this link for a previous blog on how to make your marketing obvious
For more marketing insight from Matthew check out his blog –www.matthewbywater.com