Monthly Archives: May 2014

How to Incentivate Sales

promotional hoodie icentive to buy sales bait

One of the great benefits of using  promotional products is that they often achieve multiple objectives at once. Primarily they are often thought of as a brand awareness item, however they can also be extremely successful for  Incentives to Buy programs (also called Gift for Purchase or Sales Baits).

If the item is attractive enough to your target market and the offer is reasonable you can experience the pull through sale effect while achieving a long term marketing effort. What more, the recipient of the offer instantly becomes an ambassador of your offer.

Union Tribune San Diego (UTS) used a promotional hoodie to garner more subscriptions, what I love about the program was the execution.

1) Delivery location as Petco Park – home of the San Diego Padres (this ties into points, 2 and 4)
2) The hook – A Padres Hoodie with Padres branding on the front, and a small UTS logo on the yoke (they thought about what the consumer would like to wear)
3) The offer was commiserate with the retail value of the hoodie, ie it was a reasonable purchase that the consumer saw value in – the hoodie was of good quality
4) Associating with a popular brand for the locale – home game for the Padres – obviously these are fans of the Padres – they aligned their brand with the Padres – Joint Ventures are great for leveraging the trust your venture partner has built up.

See also a previous blog on Local Area Marketing

 

Matthew Bywater
Marketing Strategist
For more marketing insight from Matthew check out his blog –www.matthewbywater.com

Use Uniforms to Revamp your Brand

I have previously blogged about the merits of a well thought out corporate uniform strategy and its impact on your overall brand. Aria’s a 2 hatted fine dining restaurant in the on Sydney Harbour has recently gone for a total revamp (click here for article), one thing to note is that a revamp of their staff uniforms is also part of the makeover.

corporate uniforms promotional uniforms

Sony Uniforms

Great marketers know that the first people to sell your product to is your staff, get them involved in the process, cool looking, smart, comfortable uniforms will have your staff buzzing, the very people who have the greatest interaction with your customers – they are your real shopfront.


Matthew Bywater

Marketing Strategist

For more marketing insight from Matthew check out his blog www.matthewbywater.com

If it’s Good Enough for Star Wars

promotional product figurines

In his book Unlabel (2013), Marc Ecko (Ecko Unlimited clothing brand) talks about items like the Star Wars figures he played with as a kid and how they helped fuel creativity and passion in ways that as a kid you can’t understand. “Physical objects tell a story under the surface, the connect the dots, they work deep in our subconscious” Mark Ecko.

The physical aspect of promotional products delivers this connection to the subconscious. Do you have a mascot, product, hero or device that can be brought to life? There are many options of for doing this in the promotional products world with the use of plastic mold injections, stress toy materials, plush toys  and inflatables.

 

Matthew Bywater
Marketing Strategist

For more marketing insight from Matthew check out his blog www.matthewbywater.com

 

When Packaging Entertains

In previous blogs I have written about ow creative packaging creates value well beyond the extra cost of the packaging itself. Another factor to consider is not just the touch and feel effects of the packaging (ie increased perceived value of the item), but can you actually entertain the customer as the same time?

promotional product packaging

Chipotle have done this with their “Cultivating Thought” campaign, using 10 writers, factors and thinkers with their work printed on the take away bags and cups. This gives the customer something to read while consuming the product and we know if the customer is entertained they are more likely to have a positive experience around your brand

Click here for previous article on packaging for promotional products

 

Matthew Bywater
Marketing Strategist

For more marketing insight from Matthew check out his blog www.matthewbywater.com

The Cleaner Water Bottle

promotional drink bottle

Promotional water bottles are a great all rounder promotional item used as for sports teams, corporate events, workplace health practices etc. They are so effective as they are low cost per unit (usually a few dollars), have a large print are for plenty of messaging and send a good health message – drink water.

One of the concerns often raised is whether we are cleaning them properly in-between uses. This latest innovation solves this problem, a re-usable water bottle that screws apart at the widest area to allow easy access for maximum cleaning.

For more promotional drinkware items click here

 

Matthew Bywater
Marketing Strategist

For more marketing insight from Matthew check out his blog –www.matthewbywater.com

 

Why Use Recognised Promotional Suppliers

We often get customers asking us to purchase and brand certain products they find online or in retails stores. We are often quote hesitant to do this for several reasons.

Designated Promotional Products are :

1) Manufactured to produce good print area’s so that your message / logo gets maximum exposure
2) Made to be printed, laser engraved etc so the logo sticks and stays. Often, other products need to be treated before hand which adds costs
3) Liability – we have relationships with regular suppliers which is our safety net if something goes wrong. This is not only with the item itself but there can be complications in the printing
4) Often, retail products are packaged in blisters packs etc which adds costs to remove the packaging before printing and then looks unsightly when repacked into the same packaging
5) When looking online at overseas pricing,  add-ons like freight, customs fees are often not easy to calculate and severely increase the costs
6) Payment – you need to pay for these items upfront, meaning all liability sits with the payee if the product is not up to spec, delivered in full or does not turn up at all

promotional products work


Matthew Bywater

Marketing Strategist

For more marketing insight from Matthew check out his blog –www.matthewbywater.com