Monthly Archives: March 2014

When Design trumps Product Choice

As a promotional products strategist we are often asked to come up with a new innovative promotional product. However at times the product itself may be less important than the design.

Japanese design company Nendo has come come up with a great way of displaying the “glass half full” philosophy for Starbucks Japan. These mugs are printed with a design of a caramel macchiato, latte or Americano on the bottom. A mug that gets you thinking, now that is smart!
promotional coffee mugs


Matthew Bywater
Marketing Strategist

For more marketing insight from Matthew check out his blog –