Monthly Archives: February 2014

When Size Matters

One of the considerations when choosing a promotional product is how much information are you trying to get across. Many promotional products are limited in the space they have to print your logo or company name. These are usually great for brand awareness but not great for telling story or adding in any extra information that might be important.

Some products, like this Business Card USB below have plenty of real estate (pun intended). The agent used this USB Card as a business card replacement for high end prospects. he would load on specific properties for the prospect and hand over the card.

USB Card Flash Drive

USB Card Flash Drive

 

The intended consequence is that the USB Card is kept a lot longer than a traditional paper business card as it is of use to the recipient. In the electronic age we live in, people make a decision in the instant on whether they should scan the card or trash it. This USB Card then presents a greater opportunity for the agents details to be kept.

Another intended consequence that as this is a higher end product than a paper brochure, it shows a sense of professionalism and dedication by the agent. This is particularly important image to create when convincing a prospect you are the right person to buy or sell their house.

 

Matthew Bywater
Marketing Strategist

For more marketing insight from Matthew check out his blog – www.matthewbywater.com

Merino – The Eco Clothing

We have many options available in clothing today including cotton, poly/cotton, soft-shell material, wool, acrylic and cool dry materials.

4Promote Promotional Merino Wool Scarf and Beanie

Merino Wool Scarf and Beanie

One clothing material which is at the higher end of the spectrum is Merino wool. Used in clothing, Merino offers some unique qualities.

It is incredibly warm, breathable and buffers changes in the micro-climate to maintain body temperature. It’s hydrophilic nature means that it absorbs moisture better than most apparel materials making it ideal for moving sweat off the body and into the atmosphere.

Merino wool also has good safety factors, with a UPF protection rating of 40+ along with being naturally resistant against high temperatures and doesn’t really catch fire. Being an entirely natural fibre makes this a sustainable material that is biodegradable.

And let’s not forget that with promotional apparel, we get great marketing value when they get worn over and over again. So whether it is for corporate uniforms or customer appreciation, Merino wool has the huge advantage that is is one of the most comfortable materials to wear.

merino wool promotional apparel corporate uniforms

Merino Wool

Click this link to check out our Merino Wool range available as promotional apparel.

 

Matthew Bywater
Marketing Strategist

For more marketing insight from Matthew check out his blog – www.matthewbywater.com

Show us your Package

In a post GFC world where cutbacks are very much sought after, packaging is one of the “extra’s” which if often cut out or reduced. An example here are USB flash drives, we used to see them in a die-cut foam insert inside, a nice gift box. Now, most promotional USB Flash drives are delivered in a plastic poly bag.

Promotional Packaging Boxes

Custom Boxes

So really, what is packaging? Wikipedia explains it this way –  “Packaging is the technology of enclosing or protecting products for distribution, storage, sale, and use. Packaging also refers to the process of design, evaluation, and production of packages”.

While this is technically correct, as a marketer, I feel the missed opportunity is in the design stage. This is where the real value add is, where we can create higher perceived value for an item. The high end retail brands get it, that’s why their shopping bags have all the extra embellishments, their boxes have embossed logo’s, gold or silver foil print and heavy duty materials. They understand that the clients wants the experience of buying something of value.

In the promotional products industry, we can do this too. There are many options to add to the first impression a clients gets when they receive your promotional item.

To create ideas for custom packaging, we like to know the theme of the product or event that we can work on – eg: Tool Box packaging for trade industries, fist aid kit for “emergency” products.

Another advantage of custom packaging is that it allows more “real estate” to promote other items like – features and benefits of the product, contact details etc.

Also, if the packaging design is really cool then there is a good chance the packaging will be kept for storing the promotional item or for another use. Remember, promotional products are great at offering value through greater longevity than most other advertising mediums.

Check out more custom packaging solutions in our Custom Solutions section.

 

Matthew Bywater
Marketing Strategist

For more marketing insight from Matthew check out his blog – www.matthewbywater.com